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Articles (3472)

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1-10 of 3472 results for platform strategy

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Select article: Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Open access

Research article

First published 2023-10

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Zheng Shen

Sage Open

Select article: Strategizing Value-Added Services for Platform Firms

Open access

Research article

First published 2025-10

Strategizing Value-Added Services for Platform Firms

Liwen Hou, Xinxue (Shawn) Qu, Yixing Chen [...]

Production and Operations Management

Select article: Optimal Bundling Strategy for a Retail Platform Under Agency Selling

Retricted access

Research article

First published 2021-07

Optimal Bundling Strategy for a Retail Platform Under Agency Selling

Xiaolong Guo, Shengming Zheng, Yugang Yu [...]

Production and Operations Management

Select article: ISIS’s media strategy as image warfare: Strategic messaging over time and across platforms

Free access

Research article

First published 2019-3

ISIS’s media strategy as image warfare: Strategic messaging over time and across platforms

Moran Yarchi

Communication and the Public

Select article: Commercialization of Platform Technologies: Launch Timing and Versioning Strategy

Retricted access

Research article

First published 2013-11

Commercialization of Platform Technologies: Launch Timing and Versioning Strategy

Hemant K. Bhargava, Byung Cho Kim, Daewon Sun

Production and Operations Management

Select article: Intellectual property strategy and the governance of technological platform-driven global value chains: The case of Qualcomm

Free access

Research article

First published 2024-1

Intellectual property strategy and the governance of technological platform-driven global value chains: The case of Qualcomm

Ke Ding, Shiro Hioki

Competition & Change

Select article: Public service media beyond the digital hype: distribution strategies in a platform era

Retricted access

Research article

First published 2019-10

Public service media beyond the digital hype: distribution strategies in a platform era

Karen Donders

Media,Culture & Society

Select article: The platformization and marketization of care: Business models and competitive strategies of care platforms

Retricted access

Research article

First published 2025-10

The platformization and marketization of care: Business models and competitive strategies of care platforms

Paula Rodríguez-Modroño

Competition & Change

Select article: Strategies for Value Reconfiguration in Online Platforms

Retricted access

Research article

First published 2023-11

Strategies for Value Reconfiguration in Online Platforms

Kuchi Sanchita, Sumeet Gupta

California Management Review

Select article: Analysing Fintech Innovations and Digital Banking Marketing Strategies Influence Customer Satisfaction? The Mediating Role of Perceived Usability in Digital Banking Platforms

Retricted access

Research article

First published 2026

Analysing Fintech Innovations and Digital Banking Marketing Strategies Influence Customer Satisfaction? The Mediating Role of Perceived Usability in Digital Banking Platforms

Mohammad Daoud, Mohammad Husam Odeh, Sufian Al-Manaseer [...]

FIIB Business Review

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