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1-6 of 6 results for phygital infrastructure

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Select article: Infrastructural capitalism in China: Alibaba,its corporate culture and three infrastructural mechanisms

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Research article

First published 2024-3

Infrastructural capitalism in China: Alibaba,its corporate culture and three infrastructural mechanisms

Tommy Tse, Ngai Pun

Global Media and China

Select article: Phygital Retail: From Personalization to Collective Action

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Research article

First published 2026

Phygital Retail: From Personalization to Collective Action

Rob Barlow, Matt Johnson

Journal of Macromarketing

Select article: Phygital Museums as Catalysts for Inclusivity,Well-Being,and Human-Centric Cultural Experiences Across Physical and Digital Spaces

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Research article

First published 2025

Phygital Museums as Catalysts for Inclusivity,Well-Being,and Human-Centric Cultural Experiences Across Physical and Digital Spaces

Fabrizio Mosca, Chiara Civera, Valentina Chiaudano [...]

Journal of Macromarketing

Select article: Conceptualizing Phygital Work Experience (PH-WX): A Framework for Enhanced Employee Well-Being

Open access

Research article

First published 2026

Conceptualizing Phygital Work Experience (PH-WX): A Framework for Enhanced Employee Well-Being

Amie Gustafsson, Boris Bartikowski, Kara Lund [...]

Journal of Macromarketing

Select article: Navigating Paradoxes in Phygital Systems: A Yin–Yang Framework for Human-Centric Business Models

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Research article

First published 2025

Navigating Paradoxes in Phygital Systems: A Yin–Yang Framework for Human-Centric Business Models

Redouane Bakrim, Ouidade Sabri, Ayoub Oubibi [...]

Journal of Macromarketing

Select article: Designing with farmers: Inclusive lessons from developing a phygital (in-person + mobile) extension platform in Zambia

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Research article

First published 2025-9

Designing with farmers: Inclusive lessons from developing a phygital (in-person + mobile) extension platform in Zambia

Monica Fisher, Kyle M Dittmer, Cleopatra Kawanga [...]

Outlook on Agriculture

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