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Open access

Research article

First published 2014-1

Innovative Business Models in the Pharmaceutical Industry: A Case on Exploiting Value Networks to Stay Competitive

Francesca Capo, Federica Brunetta, Paolo Boccardelli

International Journal of Engineering Business Management

Open access

Research article

First published 2024-10

Determinants of Business Model Choices for New Entrant in the Pharmaceutical E-commerce Environment

Ge Yang

Sage Open

Open access

Research article

First published 2024

Digital marketing innovation: New business models for pharmaceutical and medical device product marketing

Satoru Hashimoto, Yoshihiro Motozawa, Toshiki Mano

DIGITAL HEALTH

Retricted access

Research article

First published 2014-5

Beyond the pill: The move towards value-added services in the pharmaceutical industry

Meike Wenzel, Nathalie Henne, York Zöllner

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2002-1

Strategic Marketing in the eHealth Era: Who Will own the Provider's Networked Desktop?

Raymond Rupert

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2010-4

Pfizer and the Greenstone Brand: A Sustainable Competitive Advantage?

Lisa Lucarelli Chandler, Harry Dutt Samaroo

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2010-4

A Structural Change in the Global Pharmaceutical Marketplace

Brian Tempest

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Retricted access

Other

First published 2004-4

The Need for a New Go-to-Market Strategy in Europe: How to Survive and Thrive in the New More Complex Healthcare Marketplace

Robert Wadman, Rodrigo Hütt

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2019-6

In a Family Way? A model of family firm identity maintenance by non-family members

Julia Vincent Ponroy, Patrick Lê, Camille Pradies

Organization Studies

Retricted access

Research article

First published 2004-9

Integrating Public Policy and Public Affairs in a Pharmaceutical Marketing Program: The AIDS Pandemic

Charles R. Kennedy, Frederick H.deB. Harris, Michael Lord

Journal of Public Policy & Marketing

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