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Research article

First published 2018-12

Dimensions of Product Brand Personality

Jijo George, Victor Anandkumar

Vision: The Journal of Business Perspective

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Research article

First published 2016-4

The Influence of Purchasing Context and Reversibility of Choice on Consumer Responses Toward Personalized Products and Standardized Products

Jieun Choi, Doo-Hee LEE, Charles R. Taylor

Psychological Reports

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Research article

First published 2011-9

Alcohol Product Placements and the Third-Person Effect

Dong-Hee Shin, Jun Kyo Kim

Television & New Media

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Research article

First published 2020-11

The boomerang effect of brand personality congruency in a product-harm crisis

Tom Joonhwan Kim, Youjae Yi, Jongan Choi

Australian Journal of Management

Open access

Research article

First published 2018-10

Multi-agent single-objective negotiation mechanism of personalized product supply chain based on personalized index

Changhui Yang, Tingting Xu, Ruixia Yang [...]

Advances in Mechanical Engineering

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Research article

First published 2021-01-08

Comfort driven design of innovative products: A personalized mattress case study

Alessandro Naddeo, Nicola Cappetti

WORK: A Journal of Prevention,Assessment & Rehabilitation

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Research article

First published 2014-5

Third-person perception of cosmeceutical product advertising: The moderating role of body esteem

Juan Meng, William J Gonzenbach, Po-Lin Pan

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2005-2-23

A case of personal productivity: Illustrating methodological developments in TOC

James F. Cox, Victoria J. Mabin, John Davies

Human Systems Management

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Research article

First published 2011-12

Host selling in cyberspace: Product personalities and character advertising on popular children’s websites

Erik Page Bucy, Sojung Claire Kim, Miyeong Cecilia Park

New Media & Society

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Research article

First published 2000-7

Product - Its Association with the Personality

Shekhar Trivedi, Sudhanshu Pandiya, Suneel Gupta

Paradigm: A Management Research Journal

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