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Research article

First published 2010-10

Personal Selling Elasticities: A Meta-Analysis

Sönke Albers, Murali K. Mantrala, Shrihari Sridhar

Journal of Marketing Research

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Research article

First published 2004-10

The Adaptive Consequences of Pride in Personal Selling

Willem Verbeke, Frank Belschak, Richard P. Bagozzi

Journal of the Academy of Marketing Science

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Research article

First published 2006-04

Service Learning Inputs and Outcomes in a Personal Selling Course

David J. Hagenbuch

Journal of Marketing Education

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Research article

First published 2012-4

Gender Differences in Personal Selling Ethics Evaluations

Casey Donoho, Timothy Heinze, Christopher Kondo

Journal of Marketing Education

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Other

First published 2011-4

The Personal Selling Ethics Scale: Revisions and Expansions for Teaching Sales Ethics

Casey Donoho, Timothy Heinze

Journal of Marketing Education

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Research article

First published 1994-4

Personal Space,Personal Appearance,and Personal Selling

James C. McElroy, Paula C. Morrow

Psychological Reports

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Research article

First published 1995-12

Journal Writing in the Personal Selling Curriculum

Casey L. Donoho, Michael J. Swenson, Garry R. Taylor

Journal of Marketing Education

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Research article

First published 2020-12

Do Technology-Based Sales Support Materials Make a Difference in Personal Selling? The Impact of Technology Usage by Gender in the Personal Selling Process

Youngsu Lee, Timothy Heinze

Journal of Marketing Education

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Research article

First published 2011-12

Host selling in cyberspace: Product personalities and character advertising on popular children’s websites

Erik Page Bucy, Sojung Claire Kim, Miyeong Cecilia Park

New Media & Society

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Research article

First published 1976-6

Selling and the Salesman: Prediction of Success and Personality Change

Allen A. Turnbull

Psychological Reports

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