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1-4 of 4 results for perceived sunk cost

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Select article: The Easier,The Better? How Payment Services Influence the Usage of Offerings

Retricted access

Research article

First published 2025

The Easier,The Better? How Payment Services Influence the Usage of Offerings

Aoqi Li, Minxue Huang, Xingyu Chen

Journal of Service Research

Select article: Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

Retricted access

Research article

First published 2026-4

Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

Zhigang Shou, Qinying Xia, Samuel Su [...]

Journal of Marketing Research

Select article: The Quest for Rationality: Chief Financial Officers’ and Accounting Master’s Students’ Perception of Economic Rationality

Open access

Research article

First published 2017-4

The Quest for Rationality: Chief Financial Officers’ and Accounting Master’s Students’ Perception of Economic Rationality

Stefan Schiller

Sage Open

Select article: Tying Hands,Sinking Costs,and Leader Attributes

Retricted access

Research article

First published 2018-11

Tying Hands,Sinking Costs,and Leader Attributes

Keren Yarhi-Milo, Joshua D. Kertzer, Jonathan Renshon

Journal of Conflict Resolution

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