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Retricted access

Research article

First published 1993-8

How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value

Manjit S. Yadav, Kent B. Monroe

Journal of Marketing Research

Open access

Research article

First published 2026

Fee-Based Upgrading for Hotel Revenue Management: Conditional and Bid Models Outperform Guaranteed Upgrades

Breffni M. Noone, Anna S. Mattila

Cornell Hospitality Quarterly

Open access

Research article

First published 2024-10

Unraveling the Factors Influencing Digital Transformation and Technology Adoption in High-Tech Firms: The Moderating Role of Digital Literacy

Zhao Xicang, Muhammad Bilal, Wu Jiying [...]

Sage Open

Retricted access

Research article

First published 2014-10

Blind savings or unforeseen costs? How consumers perceive the benefits and risks of using opaque travel selling Web sites

Hsiang-Ting Chen, Jingxue Yuan

Journal of Vacation Marketing

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Research article

First published 2012-6

Consumer Skepticism and Promotion Effectiveness

Pauline de Pechpeyrou, Philippe Odou

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2024-11

Upselling through upgrading: The role of employee engagement

Hyunsoo Yoo, Jihoon Cho, Youngju Kim [...]

International Journal of Market Research

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Research article

First published 2025-12

Parenting Styles,Savings Attitudes,and Propensity to Save Among Children in Singapore

Kareen N. Tonsing

Families in Society: The Journal of Contemporary Social Services

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Research article

First published 2011-12

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level

Gülden Ülkümen, Amar Cheema

Journal of Marketing Research

Retricted access

Research article

First published 2014-10

Perceived Financial Retirement Preparedness and Its Correlates

Dikla Segel-Karpas, Perla Werner

The International Journal of Aging and Human Development

Open access

Research article

First published 2018

What drives consumers in China to buy clothing online? Application of the technology acceptance model

Zhenqian Wei, Min-Young Lee, Hong Shen

Journal of Textiles and Fibrous Materials

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