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Retricted access

Research article

First published 2015-3

Towards a model of the perceived value of innovation: The key role of perceived benefits ahead of the adoption process

Arnaud Rivière

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2020-11

A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness

Rahil Shams, Mark Brown, Frank Alpert

Australasian Marketing Journal

Open access

Research article

First published 2024-11

Commentary: Customer-Perceived Innovation: Considerations for Financial Performance and Methodological Approaches

Anders Gustafsson, Tohid Ghanbarpour

Journal of Service Research

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Research article

First published 2001-03

Communication,Involvement,and Perceived Innovativeness

J. David Johnson, William A. Donohue, Charles K. Atkin [...]

Group & Organization Management

Open access

Research article

First published 2025-10

Do Digital Technology-Related Demands Facilitate Employees’ Innovative Behavior? The Effects of Career Resilience and Perceived Organizational Support

Xiaoping Wang, Ming Lin, Yifan Wang [...]

Sage Open

Open access

Research article

First published 2026-3

Unveiling Student Adoption of Generative AI in Higher Education: The Roles of Perceived Humanness,Personal Innovativeness,and Trust

Md Al Amin, Mijin Noh, Afruza Haque [...]

Beijing International Review of Education

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Research article

First published 2018-6

Examining the Indirect Effects of Perceived Organizational Support for Teamwork Training on Acute Health Care Team Productivity and Innovation: The Role of Shared Objectives

Joanne Lyubovnikova, Thomas H. R. West, Jeremy F. Dawson [...]

Group & Organization Management

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Research article

First published 2026

Analysing Fintech Innovations and Digital Banking Marketing Strategies Influence Customer Satisfaction? The Mediating Role of Perceived Usability in Digital Banking Platforms

Mohammad Daoud, Mohammad Husam Odeh, Sufian Al-Manaseer [...]

FIIB Business Review

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Research article

First published 2026

The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value,Brand Trust and Brand Loyalty

Abdullah Bas, Emre Sahin Dölarslan

Journal of Creating Value

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Research article

First published 2024-11

Commentary: Perceiving Innovation: Unveiling the Impact on Market Performance

Tor W. Andreassen

Journal of Service Research

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