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Research article

First published 2014-6

Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention

Plavini Punyatoya

Global Business Review

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Research article

First published 2025-3

Comparing apples to oranges: Consumer ambivalence regarding an eco-innovation – laser marking of organic fruits

Jean Pfiffelmann, Olga Untilov, John Thøgersen [...]

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2022-4

Green With Fear: Fear Appeals and Temporal Framing in Eco-Friendly Clothing Advertising

Bin Shen, Yana Kim

Clothing and Textiles Research Journal

Open access

Research article

First published 2025-10

Understanding the Drivers of Sustainable Consumption in China: Role of Green Self-Identity,Subjective Norm,and Demographics

Byoungsoo Kim, Daekil Kim

Sage Open

Open access

Research article

First published 2025-7

Decoding Green Sports Tourism: How Environmental Psychology and the Theory of Planned Behavior Shape Eco-Friendly Intentions Among Active Sports Tourists

Do-Hun Kim, Jae-Gu Yu, Yunduk Jeong

Sage Open

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Research article

First published 2009-01

Packaging and Proenvironmental Consumption Behavior

Marcel van Birgelen, Janjaap Semeijn, Manuela Keicher

Environment and Behavior

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Research article

First published 2025-9

Perceived Green Reward and Work Engagement in the Workplace

Taofik Idowu, Qudus A. Lawal, Faridah O. Abimbola

Compensation & Benefits Review

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Research article

First published 2025-6

Towards achieving a sustainable academic library: Users' awareness and perceptions in a developing country

Musfica Tanzin, Md. Atikuzzaman

IFLA Journal

Open access

Research article

First published 2020-10

Green Marketing to Gen Z Consumers in China: Examining the Mediating Factors of an Eco-Label–Informed Purchase

Yao Song, Zhenzhen Qin, Zihao Qin

Sage Open

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Research article

First published 2020-11

Fuzzy rule based cluster analysis to segment consumers’ preferences to eco and non-eco friendly products

Sanjukta Ghosh, Doan Van Thang, Suresh Chandra Satapathy [...]

International Journal of Knowledge-Based and Intelligent Engineering Systems

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