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Retricted access

Research article

First published 2020-4

Effectiveness of demographic characteristics in understanding Malaysian customers’ perceived value of the integrated resort sector

Jiseon Ahn

Journal of Vacation Marketing

Retricted access

Research article

First published 2026-4

Eco-Chic stays: The influence of green communication on guest booking intentions

Yuanyuan Li, Naveed Ahmad, Anna Lewandowska

Journal of Vacation Marketing

Retricted access

Research article

First published 2018-5

Customer Value Creation for Risky Products: The Role of Brand Trust and Trusting Beliefs

Marina Carnevale, Yuliya Komarova Loureiro, Sertan Kabadayi

Journal of Creating Value

Retricted access

Research article

First published 1999-6

Differences Between South Korean Male and Female Consumers in the Clothing Brand Loyalty Formation Process: Model Testing

Byoungho Jin, Aeran Koh

Clothing and Textiles Research Journal

Retricted access

Research article

First published 1989-8

The Effect of Price,Brand Name,and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe

Journal of Marketing Research

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Research article

First published 2016-8

How to Measure Alignment in Perceptions of Brand Personality within Online Communities: Interdisciplinary Insights

Silvia Ranfagni, Belinda Crawford Camiciottoli, Monica Faraoni

Journal of Interactive Marketing

Retricted access

Review article

First published 2012-4

Thin line between country,city,and region branding

Ram Herstein

Journal of Vacation Marketing

Open access

Research article

First published 2024-8

Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions

Carla Ferraro, Sean Sands, Vlad Demsar [...]

Australasian Marketing Journal

Retricted access

Research article

First published 1978-8

Perceived Risk and Composition Models for Multiattribute Decisions

Bernard Pras, John O. Summers

Journal of Marketing Research

Open access

Research article

First published 2024-7

Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

Nuria Recuero Virto, Joaquin Aldas Manzano, Francis Blasco López [...]

Sage Open

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