Sage Journals: Discover world-class research

Open access

Research article

First published 2025-10

The Relationship Between Green Advertising Receptivity,Green Brand Image,Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

Tran Thu Thao, Le Thi Phuong Linh, Nguyen Quoc Cuong

Sage Open

Retricted access

Research article

First published 2021-11

Brand image to loyalty through perceived service quality and patient satisfaction: A conceptual framework

Vimla , Udita Taneja

Health Services Management Research

Retricted access

Research article

First published 2020-9

Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?

Mbaye Fall Diallo

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2022-12

Letting the Dogs Out: The Impact of Team Service Dogs on Brand Image,Perceived Altruism,and Behavioral Intention

Brandon Mastromartino, Henry Wear, Michael L. Naraine [...]

Sport Marketing Quarterly

Retricted access

Research article

First published 2018-8

Conceptualizing,Validating,and Managing Brand Equity for Tourist Satisfaction

Chih-Hsing Liu, Yen-Po Fang

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2011-11

Dimensions of Brand Equity in the Chain Restaurant Industry

Sunghyup Sean Hyun, Wansoo Kim

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2019-4

Food and cuisine image in destination branding: Toward a conceptual model

Mun Y Lai, Catheryn Khoo-Lattimore, Ying Wang

Tourism and Hospitality Research

Open access

Research article

First published 2024-7

Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

Nuria Recuero Virto, Joaquin Aldas Manzano, Francis Blasco López [...]

Sage Open

Open access

Research article

First published 2022-10

Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation

Shu-Hsien Liao, Da-Chian Hu, Huan-Lun Chou

Sage Open

Retricted access

Research article

First published 2012-12

A Study on Indian Youth for Determining Relationship of Brand Loyalty with Customer Perceptions with Special Reference to Personal Banking Services

Ritu Srivastava, Ajay Prakash

Asia-Pacific Journal of Management Research and Innovation

Search results