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Articles (48)

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1-10 of 48 results for perceived brand globalness

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Select article: The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western,Asian,and Domestic Retailers

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Research article

First published 2012-12

The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western,Asian,and Domestic Retailers

Bernhard Swoboda, Karin Pennemann, Markus Taube

Journal of International Marketing

Select article: Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

Open access

Research article

First published 2021-3

Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

Hao Liu, Klaus Schoefer, Fernando Fastoso [...]

Journal of International Marketing

Select article: On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment

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Research article

First published 2019-12

On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment

Adamantios Diamantopoulos, Vasileios Davvetas, Fabian Bartsch [...]

Journal of International Marketing

Select article: The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness

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Research article

First published 2023-3

The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness

Miao Hu, Jie Chen, Dana L. Alden [...]

Journal of International Marketing

Select article: The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

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Research article

First published 2012-6

The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Ayşegül Özsomer

Journal of International Marketing

Select article: The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

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Research article

First published 2013-6

The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

Dana L. Alden, James B. Kelley, Petra Riefler [...]

Journal of International Marketing

Select article: An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

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Research article

First published 2015-3

An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

Yi Xie, Rajeev Batra, Siqing Peng

Journal of International Marketing

Select article: Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India,Japan,and the United States

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Research article

First published 2016-9

Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India,Japan,and the United States

Bernhard Swoboda, Johannes Hirschmann

Journal of International Marketing

Select article: Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

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Research article

First published 2008-12

Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

Ayşegül Özsomer, Selin Altaras

Journal of International Marketing

Select article: Cognitive and Affective Reactions of U.S. Consumers to Global Brands

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Research article

First published 2008-12

Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Claudiu V. Dimofte, Johny K. Johansson, Ilkka A. Ronkainen

Journal of International Marketing

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