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1-10 of 42 results for perceived brand fit

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Select article: Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase

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First published 2011-10

Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase

Ann Suwaree Ashton, Noel Scott

Journal of Vacation Marketing

Select article: Direct and Moderating Influence of Perceived Fit,Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India

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Research article

First published 2018-12

Direct and Moderating Influence of Perceived Fit,Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India

Vibhuti Tripathi, Pooja Rastogi, Suresh Kumar

Global Business Review

Select article: Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

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Research article

First published 2005-04

Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

Devon DelVecchio, Daniel C. Smith

Journal of the Academy of Marketing Science

Select article: Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

Open access

Research article

First published 2024-7

Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

Nuria Recuero Virto, Joaquin Aldas Manzano, Francis Blasco López [...]

Sage Open

Select article: The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

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Research article

First published 2018-12

The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Sangchul Park, Yuhei Inou

Sport Marketing Quarterly

Select article: Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India

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Research article

First published 2015-3

Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India

Harleen Kaur, Ajay Pandit

Vision: The Journal of Business Perspective

Select article: An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

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Research article

First published 2023-12

An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

Yoon Heo, Zack P. Pedersen, Antonio S. Williams [...]

Sport Marketing Quarterly

Select article: More than Fit: Brand Extension Authenticity

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Research article

First published 2012-12

More than Fit: Brand Extension Authenticity

Susan Spiggle, Hang T. Nguyen, Mary Caravella

Journal of Marketing Research

Select article: How Life-Role Transitions Shape Consumer Responses to Brand Extensions

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Research article

First published 2021-6

How Life-Role Transitions Shape Consumer Responses to Brand Extensions

Lei Su, Alokparna (Sonia) Basu Monga, Yuwei Jiang

Journal of Marketing Research

Select article: Creating Effective Cause-Related Marketing Campaigns

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Research article

First published 2012-7

Creating Effective Cause-Related Marketing Campaigns

Beth Myers, Wi-Suk Kwon, Sandra Forsythe

Clothing and Textiles Research Journal

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