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1-10 of 136 results for participative pricing decision

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Select article: The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes

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Research article

First published 2021-9

The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes

Cindy Xin Wang, Joshua T. Beck, Hong Yuan

Journal of Marketing

Select article: When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect

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First published 2023-6

When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect

Liang Huang, Jennifer Savary

Journal of Marketing Research

Select article: Impact of Increasing Gasoline Prices on Tourism Travel Patterns to a State Park

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First published 2011-12

Impact of Increasing Gasoline Prices on Tourism Travel Patterns to a State Park

Chi-Ok Oh, William E. Hammitt

Tourism Economics

Select article: Examining Behavioral Biases in Discretionary Pricing: Evidence from Field and Lab Experiments

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First published 2024-6

Examining Behavioral Biases in Discretionary Pricing: Evidence from Field and Lab Experiments

Xinyu Liang, Yixin (Iris) Wang, Jun Li

Production and Operations Management

Select article: Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making

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First published 2015-8

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making

Uma R. Karmarkar, Baba Shiv, Brian Knutson

Journal of Marketing Research

Select article: Long- and Short-Term Memory Model of Cotton Price Index Volatility Risk Based on Explainable Artificial Intelligence

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First published 2024-02

Long- and Short-Term Memory Model of Cotton Price Index Volatility Risk Based on Explainable Artificial Intelligence

Huosong Xia, Xiaoyu Hou, Justin Zuopeng Zhang

Big Data

Select article: Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts

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First published 2023-7

Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts

Raghabendra P. KC, Vincent Mak, Elie Ofek

Journal of Marketing

Select article: Designation of Origin,Brand or Price: What Factors Determine Wine Selection in a Restaurant? An Analysis Using Eye-Tracking

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First published 2026

Designation of Origin,Brand or Price: What Factors Determine Wine Selection in a Restaurant? An Analysis Using Eye-Tracking

Ricardo Díaz-Armas, Sara Campo, Andrés Fernández-Martín [...]

Cornell Hospitality Quarterly

Select article: Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs

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Research article

First published 2020-6

Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs

Jia Liu, Asim Ansari

Journal of Marketing Research

Select article: Optimal decision for a fuzzy supply chain with shrinkage under VaR criterion

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Research article

First published 2018

Optimal decision for a fuzzy supply chain with shrinkage under VaR criterion

Qingfeng Song, Kai Shi, Sheng Lin [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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