Search results: Sage Journals

Restricted accessResearch articleFirst published September, 2021

The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes

Cindy Xin Wang, Joshua T. Beck, Hong Yuan

Journal of Marketing

Restricted accessResearch articleFirst published June, 2023

Liang Huang, Jennifer Savary

Journal of Marketing Research

Restricted accessResearch articleFirst published June, 2024

Xinyu Liang, Yixin (Iris) Wang, Jun Li

Production and Operations Management

Restricted accessResearch articleFirst published December, 2011

Chi-Ok Oh, William E. Hammitt

Tourism Economics

Restricted accessResearch articleFirst published August, 2015

Uma R. Karmarkar, Baba Shiv, Brian Knutson

Journal of Marketing Research

Restricted accessResearch articleFirst published February, 2024

Huosong Xia, Xiaoyu Hou, Justin Zuopeng Zhang

Big Data

Restricted accessResearch articleFirst published July, 2023

Raghabendra P. KC, Vincent Mak, Elie Ofek

Journal of Marketing

Restricted accessResearch articleFirst published 2026

Ricardo Díaz-Armas, Sara Campo, Andrés Fernández-Martín [...]

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published June, 2020

Jia Liu, Asim Ansari

Journal of Marketing Research

Restricted accessResearch articleFirst published 2018

Qingfeng Song, Kai Shi, Sheng Lin [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology