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1-10 of 118 results for parent brand

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Select article: Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

Retricted access

Research article

First published 2018-12

Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

Richa Joshi, Rajan Yadav

Paradigm: A Management Research Journal

Select article: Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry

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Research article

First published 2017

Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Select article: Revealing Differences in Brand Loyalty and Brand Engagement of Single or no Parented Young Adults

Open access

Research article

First published 2023-1

Revealing Differences in Brand Loyalty and Brand Engagement of Single or no Parented Young Adults

Mangirdas Mork̄unas

IIM Kozhikode Society & Management Review

Select article: Direct and Moderating Influence of Perceived Fit,Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India

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Research article

First published 2018-12

Direct and Moderating Influence of Perceived Fit,Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India

Vibhuti Tripathi, Pooja Rastogi, Suresh Kumar

Global Business Review

Select article: A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

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Research article

First published 2023-11

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner [...]

Journal of Marketing

Select article: Investigating the Role of Brand Equity in Predicting the Relationship Between Message Exposure and Parental Support for Their Child’s Physical Activity

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Research article

First published 2014-6

Investigating the Role of Brand Equity in Predicting the Relationship Between Message Exposure and Parental Support for Their Child’s Physical Activity

Jocelyn W. Jarvis, Ryan E. Rhodes, Sameer Deshpande [...]

Social Marketing Quarterly

Select article: The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes

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Research article

First published 1999-11

The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes

Maureen Morrin

Journal of Marketing Research

Select article: The Role of Parent Brand Quality for Service Brand Extension Success

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Research article

First published 2010-11

The Role of Parent Brand Quality for Service Brand Extension Success

Franziska Völckner, Henrik Sattler, Thorsten Hennig-Thurau [...]

Journal of Service Research

Select article: The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution

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Research article

First published 2012-6

The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution

Sanjay Sood, Kevin Lane Keller

Journal of Marketing Research

Select article: Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

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Research article

First published 2013-5

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

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