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Articles (20)

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1-10 of 20 results for over-the-top (OTT) platforms

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Select article: Uses and Gratifications of Over-the-Top (OTT) Video Streaming Platforms in India: Predictors of User’s Affinity,Satisfaction and Cord-Cutting

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Research article

First published 2024

Uses and Gratifications of Over-the-Top (OTT) Video Streaming Platforms in India: Predictors of User’s Affinity,Satisfaction and Cord-Cutting

Devadas Menon

Journal of Creative Communications

Select article: Over-the-Top (OTT) Streaming Services: Studying Users’ Behaviour Through the UTAUT Model

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Research article

First published 2023-11

Over-the-Top (OTT) Streaming Services: Studying Users’ Behaviour Through the UTAUT Model

Sweety Shah, Neha Mehta

Management and Labour Studies

Select article: The Role of Open Business Models in Times of OTT Video Innovation: Evidence from Taiwanese Platforms

Open access

Research article

First published 2023-12

The Role of Open Business Models in Times of OTT Video Innovation: Evidence from Taiwanese Platforms

J. Sonia Huang, Foo Nin Ho

Emerging Media

Select article: OTT Services in Bangladesh: What Drives University Students to Stream?

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Research article

First published 2026-1

OTT Services in Bangladesh: What Drives University Students to Stream?

Moshiur Rahman, Md. Shariful Islam, Mousumi Khatun [...]

Media Watch

Select article: Shaping OTT Movie Consumption through Immersive Cinema: A Qualitative Investigation of Consumer Perspectives

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Research article

First published 2022

Shaping OTT Movie Consumption through Immersive Cinema: A Qualitative Investigation of Consumer Perspectives

Avirupa Basu, Pratap Chandra Mandal, Ashutosh Bishnu Murti [...]

Vision: The Journal of Business Perspective

Select article: How Continuous Intentions Towards Over the Top Platform are Framed? Stimulus–Organism– Response Model Perspective

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Research article

First published 2022

How Continuous Intentions Towards Over the Top Platform are Framed? Stimulus–Organism– Response Model Perspective

Neeraj Dhiman, Aayushi Singh, Roktim Sarmah

Vision: The Journal of Business Perspective

Select article: The Antecedents of Consumer Satisfaction Toward OTT Platforms During COVID-19 Lockdown in India

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Research article

First published 2023-6

The Antecedents of Consumer Satisfaction Toward OTT Platforms During COVID-19 Lockdown in India

Saurabh Verma, Sunil Kumar Yadav

Jindal Management Journal

Select article: New Encounters: Localization of Global TV Drama Genres on Turkish OTT Platforms

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Research article

First published 2025

New Encounters: Localization of Global TV Drama Genres on Turkish OTT Platforms

Ürün Yildiran Önk

Television & New Media

Select article: Is Over the Top Video Platform the Game Changer over Traditional TV Channels in India? A Niche Analysis

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Research article

First published 2021-6

Is Over the Top Video Platform the Game Changer over Traditional TV Channels in India? A Niche Analysis

Hashim Hamza Puthiyakath, Manash Pratim Goswami

Asia Pacific Media Educator

Select article: Substitution Effects and the Demand for Over-the-Top Sports Broadcasts: The Case of German Volleyball

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Research article

First published 2024-11

Substitution Effects and the Demand for Over-the-Top Sports Broadcasts: The Case of German Volleyball

Georgios Nalbantis, Paul Kühne

International Journal of Sport Finance

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