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Research article

First published 2011-11

Discovering Optimal Tourist Market Mixes

Ming-Hsiang Chen, SooCheong (Shawn) Jang, Yu-Jun Peng

Journal of Travel Research

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Research article

First published 2018-11-20

Mixed GA-OPF based prioritized optimal location and rating of wind power generation in deregulated electricity market

Naveen Kumar Sharma, Anuj Banshwar, Bharat Bhushan Sharma [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2025

Determining optimal marketing mix configurations: An integration of opinion-oriented language and necessary condition analysis

Intaka Piriyakul, Shawanluck Kunathikornkit, Rapepun Piriyakul

Journal of Vacation Marketing

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Research article

First published 2020-9

A new geographical pricing model within the principle of geomarketing-mix

Jérôme Baray, Martine Pelé

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2012-2

Optimal Resource Allocation with Time-varying Marketing Effectiveness,Margins and Costs ☆

Kalyan Raman, Murali K. Mantrala, Shrihari Sridhar [...]

Journal of Interactive Marketing

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Research article

First published 2004-11

Response Modeling with Nonrandom Marketing-Mix Variables

Puneet Manchanda, Peter E. Rossi, Pradeep K. Chintagunta

Journal of Marketing Research

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Research article

First published 1970-8

Estimating Marketing Policy Effects on Sales of a Frequently Purchased Product

Donald E. Sexton

Journal of Marketing Research

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Research article

First published 2005-08

Transactions vs. Relationships: What Should the Company Emphasize?

Gila E. Fruchter, Simon P. Sigué

Journal of Service Research

Open access

Research article

First published 2021-4

Capitalizing on Game Theory for Optimal Marketing Decision in Service Industry: Evidence From Telecommunication Industry in Nigeria

Oluwakemi T. Oreagba, Olaleke O. Ogunnaike, Oladele J. Kehinde

Sage Open

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Research article

First published 2023-10

Incorporating Quality-Differentiated Demand into the Undergraduate Microeconomics Core

Charles F. Adams

The American Economist

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