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Articles (568)

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1-10 of 568 results for oppositional markets

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Select article: The Morality of Informality: Exploring binary oppositions in counterfeit markets

Open access

Research article

First published 2023-5

The Morality of Informality: Exploring binary oppositions in counterfeit markets

Muhammad Abid, Joel Bothello, Shoaib Ul-Haq [...]

Organization Studies

Select article: The Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing

Retricted access

Research article

First published 1987-4

The Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing

Dennis E. Garrett

Journal of Marketing

Select article: Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing

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Other

First published 2010-3

Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing

Shona Bettany, Susan Dobscha, Lisa O'Malley [...]

Marketing Theory

Select article: Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing

Open access

Research article

First published 2020-10

Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing

Sofia Ulver, Christofer Laurell

Journal of Public Policy & Marketing

Select article: Balancing public and private interests in online media: the case of BBC Digital Curriculum

Retricted access

Research article

First published 2012-11

Balancing public and private interests in online media: the case of BBC Digital Curriculum

Maria Michalis

Media,Culture & Society

Select article: Sensitivity and Specificity Can Change in Opposite Directions When New Predictive Markers Are Added to Risk Models

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Research article

First published 2014-5

Sensitivity and Specificity Can Change in Opposite Directions When New Predictive Markers Are Added to Risk Models

Ben Van Calster, Ewout W. Steyerberg, Ralph B. D’Agostino [...]

Medical Decision Making

Select article: The Authenticity Paradox: Why the Returns to Authenticity on Audience Appeal Decrease in Popularity and Iconicity

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Research article

First published 2022-2

The Authenticity Paradox: Why the Returns to Authenticity on Audience Appeal Decrease in Popularity and Iconicity

J. Cameron Verhaal, Stanislav D. Dobrev

Journal of Management

Select article: Breaking Free from Product Marketing

Retricted access

Research article

First published 1977-4

Breaking Free from Product Marketing

G. Lynn Shostack

Journal of Marketing

Select article: Applying the principles of Yin–Yang to market dynamics

Retricted access

Research article

First published 2015-9

Applying the principles of Yin–Yang to market dynamics

Lars-Gunnar Mattsson, Annika Tidström

Marketing Theory

Select article: What Drives Opposition to Economic Reforms? The Role of Ex Ante Uncertainty

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Research article

First published 2018-9

What Drives Opposition to Economic Reforms? The Role of Ex Ante Uncertainty

Alan Potter

Political Research Quarterly

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