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1-10 of 46 results for oppositional loyalty

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Select article: Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

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Research article

First published 2008-11

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Scott A. Thompson, Rajiv K. Sinha

Journal of Marketing

Select article: Everyday Loyalties and Betrayals in Personal Relationships

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Research article

First published 1997-10

Everyday Loyalties and Betrayals in Personal Relationships

Leslie A. Baxter, Michael Mazanec, John Nicholson [...]

Journal of Social and Personal Relationships

Select article: Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One's Likelihood of Helping?

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Research article

First published 2016-4

Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One's Likelihood of Helping?

Scott A. Thompson, Molan Kim, Keith Marion Smith

Journal of Marketing Research

Select article: Straitjackets for Teachers

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Research article

First published 1935-5

Straitjackets for Teachers

David Englund

Journal of Education

Select article: The Social Identity Buffer: How Cognitive,Affective,and Evaluative Ties Sustain Fan Commitment and Loyalty Amidst Club Controversies

Open access

Research article

First published 2026

The Social Identity Buffer: How Cognitive,Affective,and Evaluative Ties Sustain Fan Commitment and Loyalty Amidst Club Controversies

Tomaž Čater, Barbara Čater, Igor Ivašković

Sport Marketing Quarterly

Select article: Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

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Research article

First published 2013-9

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

Yuping Liu-Thompkins, Leona Tam

Journal of Marketing

Select article: Factors Contributing to Popularity of Loyalty Programs

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Research article

First published 2016-5

Factors Contributing to Popularity of Loyalty Programs

Wei Yan, Zhijian Cui

Cornell Hospitality Quarterly

Select article: Communities as Nested Servicescapes

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Research article

First published 2017-5

Communities as Nested Servicescapes

Xiaojing Sheng, Penny M. Simpson, Judy A. Siguaw

Journal of Service Research

Select article: Opposing Backsliding Through Policy Competition: The Case of Poland’s Civic Platform (2015–2023)

Open access

Research article

First published 2025

Opposing Backsliding Through Policy Competition: The Case of Poland’s Civic Platform (2015–2023)

Melis G. Laebens, Marcin Ślarzyński

Comparative Political Studies

Select article: Party loyalty and electoral dealignment

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Research article

First published 2015-11

Party loyalty and electoral dealignment

Audrey André, Sam Depauw, Stefanie Beyens

Party Politics

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