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Articles (27)

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1-10 of 27 results for online travel agencies (OTA)

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Select article: Proposing a model for evaluating market efficiency of OTAs: Theoretical approach

Retricted access

Research article

First published 2020-9

Proposing a model for evaluating market efficiency of OTAs: Theoretical approach

Hao Huang, Yide Liu, Dong Lu

Tourism Economics

Select article: Online Travel Agency Participation: An Empirical Investigation of Its Financial Contribution to U.S. Hotel Profitability

Open access

Research article

First published 2025-11

Online Travel Agency Participation: An Empirical Investigation of Its Financial Contribution to U.S. Hotel Profitability

Peter O’Connor, Guy Assaker, Rania El Haddad

Cornell Hospitality Quarterly

Select article: Blockchain and the metaverse in tourism: A conceptual framework for decentralized OTAs

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Research article

First published 2025

Blockchain and the metaverse in tourism: A conceptual framework for decentralized OTAs

Apostolos Ampountolas, Jinyi Li

Tourism Economics

Select article: How do online hotel consumers perceive room rates?

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Research article

First published 2022-7

How do online hotel consumers perceive room rates?

Hee Chung Chung, Namho Chung, Jin-young Kim

Journal of Vacation Marketing

Select article: Why do Consumers Forgive Online Travel Agencies? A Multi-study Approach

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Research article

First published 2024-11

Why do Consumers Forgive Online Travel Agencies? A Multi-study Approach

Aman Kumar, Amit Shankar

Australasian Marketing Journal

Select article: Beyond rate parity: Examining offer uniqueness and channel credibility in hotel pricing

Open access

Research article

First published 2025-3

Beyond rate parity: Examining offer uniqueness and channel credibility in hotel pricing

Sung W Lee, Amit Sharma

Tourism Economics

Select article: Will blockchain shift Online Travel Agencies toward growth or to an end?

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Research article

First published 2022-8

Will blockchain shift Online Travel Agencies toward growth or to an end?

Apostolos Ampountolas, Elizabeth Chiffer

Tourism Economics

Select article: Exploring price fluctuations across different online travel agencies

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Research article

First published 2016-4

Exploring price fluctuations across different online travel agencies

Sunny Sun, Rob Law, Tony Tse

Journal of Vacation Marketing

Select article: Click and sales prediction for OTAs’ digital advertisements: Fuzzy clustering based approach

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Research article

First published 2020-11-19

Click and sales prediction for OTAs’ digital advertisements: Fuzzy clustering based approach

Ahmet Tezcan Tekin, Ferhan Çebi

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: Do customers share the same perspective? A study on online OTAs ratings versus user ratings of Hong Kong hotels

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Research article

First published 2018-4

Do customers share the same perspective? A study on online OTAs ratings versus user ratings of Hong Kong hotels

Rosanna Leung, Norman Au, Jianwei Liu [...]

Journal of Vacation Marketing

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