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Articles (141)

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1-10 of 141 results for online social endorsement

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Select article: Online Social Endorsement and Covid-19 Vaccine Hesitancy in the United Kingdom

Open access

Research article

First published 2021-4

Online Social Endorsement and Covid-19 Vaccine Hesitancy in the United Kingdom

Andrew Chadwick, Johannes Kaiser, Cristian Vaccari [...]

Social Media + Society

Select article: Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance

Retricted access

Research article

First published 2022-11

Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance

Adrian Waltenrath, Christoph Brenner, Oliver Hinz

Journal of Interactive Marketing

Select article: An Online Experiment Evaluating the Effects of Social Endorsement Cues,Message Source,and Responsibility Attribution on Young Adults’ COVID-19 Vaccination Intentions

Open access

Research article

First published 2022-4

An Online Experiment Evaluating the Effects of Social Endorsement Cues,Message Source,and Responsibility Attribution on Young Adults’ COVID-19 Vaccination Intentions

Li Chen, Chuqing Dong, Yafei Zhang

Sage Open

Select article: Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Retricted access

Research article

First published 2016-2

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit

Journal of Interactive Marketing

Select article: Whose experiences shouldn’t be missed? Influence of social media endorsers and FOMO content on travel decisions

Retricted access

Research article

First published 2025

Whose experiences shouldn’t be missed? Influence of social media endorsers and FOMO content on travel decisions

Daisy Lee, Tai-Ming Wut, Calvin Wan

Tourism and Hospitality Research

Select article: I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation

Retricted access

Research article

First published 2022-2

I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation

Stefan F. Bernritter, Annemijn C. Loermans, Anniek W. Eigenraam [...]

Journal of Interactive Marketing

Select article: Socially networked endorsements: Exploring the relationship between social identification and online marketing in multicultural societies

Retricted access

Research article

First published 2025-11

Socially networked endorsements: Exploring the relationship between social identification and online marketing in multicultural societies

Azmat Rasul, Mian Muhammad Asim, Donghee Shin

International Communication Gazette

Select article: Factors influencing peer referencing behavior during an online learning activity

Retricted access

Research article

First published 2022-12

Factors influencing peer referencing behavior during an online learning activity

Fu-Yun Yu, Shannon Sung

Journal of Social and Personal Relationships

Select article: Initiating dialogue in a politically cross-cutting context: The winner effect on discussion network dynamics

Retricted access

Research article

First published 2026

Initiating dialogue in a politically cross-cutting context: The winner effect on discussion network dynamics

New Media & Society

Select article: Endorsement for Extremism,Exposure to Extremism via Social Media and Self-Reported Political/Religious Aggression

Retricted access

Research article

First published 2018-9

Endorsement for Extremism,Exposure to Extremism via Social Media and Self-Reported Political/Religious Aggression

Lieven J.R. Pauwels, Wim Hardyns

International Journal of Developmental Science

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