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Articles (33)

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1-10 of 33 results for online review persuasion

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Select article: The Negative Effect of Name: Mentions of Frontline Service Employee Name Reduce Online Review Persuasiveness

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Research article

First published 2024-11

The Negative Effect of Name: Mentions of Frontline Service Employee Name Reduce Online Review Persuasiveness

Xinlan Li, Dong Hong Zhu, Yaping Chang

Journal of Service Research

Select article: Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews

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Research article

First published 2020-1

Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews

Taly Reich, Sam J. Maglio

Journal of Marketing

Select article: When and why Language Assertiveness Affects Online Review Persuasion

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Research article

First published 2023-8

When and why Language Assertiveness Affects Online Review Persuasion

Huiling Huang, Stephanie Q. Liu, Zhi Lu

Journal of Hospitality & Tourism Research

Select article: Reality Versus Rhetoric: The Prevalence of Country-Induced Subjective Language in Online Reviews and Its Impact on Readers

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Research article

First published 2025

Reality Versus Rhetoric: The Prevalence of Country-Induced Subjective Language in Online Reviews and Its Impact on Readers

Leila Khoshghadam, Reza Rajabi

Journal of Interactive Marketing

Select article: Dilemma of Hotel Reviews: The Role of Information Processing and Validation through Metacognition

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Research article

First published 2021-7

Dilemma of Hotel Reviews: The Role of Information Processing and Validation through Metacognition

GuoQiong Ivanka Huang, IpKin Anthony Wong, Rob Law

Journal of Travel Research

Select article: The Direct Effect of Managerial Responses: When Politeness Backfires

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Research article

First published 2025-7

The Direct Effect of Managerial Responses: When Politeness Backfires

Haofeng Jin, Lili Wang, Yayuan Liu [...]

Production and Operations Management

Select article: The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation

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Research article

First published 2010-8

The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation

Anindita Chakravarty, Yong Liu, Tridib Mazumdar

Journal of Interactive Marketing

Select article: Seeing Ourselves in Others: Reviewer Ambiguity,Egocentric Anchoring,and Persuasion

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Research article

First published 2011-6

Seeing Ourselves in Others: Reviewer Ambiguity,Egocentric Anchoring,and Persuasion

Rebecca Walker Naylor, Cait Poynor Lamberton, David A. Norton

Journal of Marketing Research

Select article: Distance Brings About Beauty: When Does the Influence of Positive Travel Online Reviews Grow Stronger Relative to Negative Reviews?

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Research article

First published 2025-1

Distance Brings About Beauty: When Does the Influence of Positive Travel Online Reviews Grow Stronger Relative to Negative Reviews?

Qin Zhang, Lujun Su, Ling Zhou [...]

Journal of Travel Research

Select article: “I Love It” Versus “I Recommend It”: The Impact of Implicit and Explicit Endorsement Styles on Electronic Word-of-Mouth Persuasiveness

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Research article

First published 2024-4

“I Love It” Versus “I Recommend It”: The Impact of Implicit and Explicit Endorsement Styles on Electronic Word-of-Mouth Persuasiveness

Junyun Liao, Siying He, Wenting Feng [...]

Journal of Travel Research

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