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Articles (162)

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1-10 of 162 results for online customer engagement

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Select article: Engaging Business Customers Through Online Experiences in Different Cultures

Retricted access

Research article

First published 2023-9

Engaging Business Customers Through Online Experiences in Different Cultures

Welf H. Weiger

Journal of International Marketing

Select article: Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour

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Research article

First published 2019-5

Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour

Jie Sheng

Journal of Interactive Marketing

Select article: The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing

Open access

Research article

First published 2024-2

The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing

Georgia D. Katsifaraki, Marios Theodosiou

Journal of Interactive Marketing

Select article: Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Open access

Research article

First published 2022-5

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

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Research article

First published 2023-3

Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

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Research article

First published 2021-5

Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

Anniek W. Eigenraam, Jiska Eelen, Peeter W.J. Verlegh

Journal of Interactive Marketing

Select article: Online Engagement Among Restaurant Customers: The Importance of Enhancing Flow for Social Media Users

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Research article

First published 2020-2

Online Engagement Among Restaurant Customers: The Importance of Enhancing Flow for Social Media Users

Bomin Kim, Michelle (Myongjee) Yoo, Wan Yang

Journal of Hospitality & Tourism Research

Select article: The Effect of Private Customer-Manager Social Engagement Upon Online Booking Behavior

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Research article

First published 2022-5

The Effect of Private Customer-Manager Social Engagement Upon Online Booking Behavior

Saram Han, Christopher K. Anderson

Cornell Hospitality Quarterly

Select article: The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors

Open access

Research article

First published 2023-3

The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors

Cara Connell, Ruth Marciniak, Lindsey Drylie Carey

Journal of International Marketing

Select article: Relationship between Online Experience and Customer Engagement

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Research article

First published 2022-9

Relationship between Online Experience and Customer Engagement

Faseeh Amin, Fayaz Ahmad Nika

Abhigyan

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