Sage Journals: Discover world-class research

Open access

Research article

First published 2023

LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry

Cassius Coetzee, Marike Venter de Villiers, Tinashe Chuchu

Global Business Review

Retricted access

Research article

First published 2019-12

Influence of Content Type Over Online Engagement on Facebook Brand Pages of SMEs

Ajitabh Dash

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

Retricted access

Research article

First published 2018-11

Seriously Engaged Consumers: Navigating between Work and Play in Online Brand Communities

Stefânia Ordovás de Almeida, Daiane Scaraboto, João Pedro dos Santos Fleck [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2021-12

What Makes the Indian Youths to Engage with Online Retail Brands: An Empirical Study

Subhajit Bhattacharya, Vijeta Anand

Global Business Review

Retricted access

Research article

First published 2023-3

Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Open access

Research article

First published 2022-5

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Retricted access

Research article

First published 2019-6

Is audience engagement worth the buzz? The value of audience engagement,comment reading,and content for online news brands

Isabelle Krebs, Juliane A Lischka

Journalism

Retricted access

Research article

First published 2011-01

The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites

Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim

Cyberpsychology,Behavior,and Social Networking

Retricted access

Research article

First published 2023-2

How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media

Jeremy S. Wolter, Todd J. Bacile, Pei Xu

Journal of Service Research

Retricted access

Research article

First published 2019-9

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

Christian Hughes, Vanitha Swaminathan, Gillian Brooks

Journal of Marketing

Search results