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Articles (117)

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1-10 of 117 results for online behavioral advertising

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Select article: Relationships Among Time Orientations,Attitudes,and Online Advertising Avoidance: The Moderating Role of Advertising Characteristics

Open access

Research article

First published 2025-7

Relationships Among Time Orientations,Attitudes,and Online Advertising Avoidance: The Moderating Role of Advertising Characteristics

Ho Truc Vi, Vo Thi Ngoc Thuy

Sage Open

Select article: Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches

Retricted access

Research article

First published 2021-4

Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches

Lauren I. Labrecque, Ereni Markos, Aron Darmody

Journal of Marketing Education

Select article: Quality Assessment and Biases in Reused Data

Retricted access

Research article

First published 2024-5

Quality Assessment and Biases in Reused Data

Mireia Fernández-Ardèvol, Andrea Rosales

American Behavioral Scientist

Select article: Book notes: Regulating Online Behavioural Advertising Through Data Protection Law

Retricted access

Book review

First published 2021-12

Book notes: Regulating Online Behavioural Advertising Through Data Protection Law

Jiahong Chen

European Journal of Communication

Select article: Book notes: Regulating Online Behavioural Advertising Through Data Protection Law

Retricted access

Book review

First published 2022-2

Book notes: Regulating Online Behavioural Advertising Through Data Protection Law

European Journal of Communication

Select article: TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform

Open access

Research article

First published 2024-4

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform

Anja Lambrecht, Catherine Tucker, Xu Zhang

Journal of Marketing Research

Select article: What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Retricted access

Research article

First published 2017-12

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Journal of Marketing Research

Select article: Binge Watching and Advertising

Retricted access

Research article

First published 2016-9

Binge Watching and Advertising

David A. Schweidel, Wendy W. Moe

Journal of Marketing

Select article: Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising

Retricted access

Research article

First published 2025-3

Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising

Shijie Lu, Sha Yang, Yao (Alex) Yao

Journal of Marketing

Select article: Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

Retricted access

Research article

First published 2014-1

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

Jan H. Schumann, Florian von Wangenheim, Nicole Groene

Journal of Marketing

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