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Retricted access

Research article

First published 2003-1

Back to the Market: Yet More Reform of the National Health Service

Richard Lewis, Stephen Gillam

International Journal of Social Determinants of Health and Health Services

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Other

First published 2009-11

Possibly Code-Compliant Yet Unethical Marketing

Marianne Vanderveen-Kolkena

Journal of Human Lactation

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Research article

First published 2007-09

Are we nearly there yet? On the retro-dominant logic of marketing

Stephen Brown

Marketing Theory

Open access

Research article

First published 2026-3

The unfolding of conceivable practice trajectories as market-making opportunities

Nicole Bulawa, Frank Jacob

Marketing Theory

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Article commentary

First published 2021-7

Transformative Consumer Research and Public Policy and Marketing Research: Distinct,Yet Complementary,Approaches

Christopher L. Newman, Stacey R. Finkelstein, Brennan Davis

Journal of Public Policy & Marketing

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Research article

First published 2010-7

Segmenting Cosmetic Procedures Markets using Benefit Segmentation: A Study of the Market for Tooth Whitening Services in the United Kingdom

Jennifer Press, Christopher Simms

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2016-3

The Arbitrariness of Market Definition and an Evolutionary Concept of Markets

Rupprecht Podszun

The Antitrust Bulletin

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Research article

First published 1986-08

Expanding Marketing Curriculums to Meet Current Needs: A Case for Including Direct Marketing

Maurice G. Clabaugh, Joanna R. Wallace

Journal of Marketing Education

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Research article

First published 1987-10

Marketing and Exchange

Franklin S. Houston, Jule B. Gassenheimer

Journal of Marketing

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Research article

First published 2001-03

What Is Marketing Knowledge?

John R. Rossiter

Marketing Theory

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