Achrol, Ravi S. and Kotler, Philip (2006) `The Service-Dominant Logic for Marketing: A Critique ', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 320—33. Armonk: M.E. Sharpe.
2.
Aitken, Robert, Ballantyne, David, Osborne, Phil and Williams, John (2006) `Introduction to the Special Issue on the Service-Dominant Logic of Marketing: Insights from the Otago Forum', Marketing Theory6(3): 275—80.
3.
Ambler, Tim (2006) `The New Dominant Logic of Marketing: Views of the Elephant', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 286—95. Armonk: M.E. Sharpe.
4.
Arnould, Eric J., Price, Linda L. and Malshe, Avinash (2006) `Toward a Cultural Resource-Based Theory of the Customer', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 91—104. Armonk: M.E. Sharpe.
5.
Ballantyne, David and Varey, Richard J. (2006) `Creating Value-in-Use Through Marketing Interaction: The Exchange Logic of Relating, Communicating and Knowing', Marketing Theory6(3): 335—48.
6.
Brodie, Roderick J., Pels, Jacqueline and Saren, Michael (2006) `From Goods- toward Service-Centered Marketing: Dangerous Dichotomy or an Emerging Dominant Logic?', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 307—19. Armonk: M.E. Sharpe.
7.
Brown, Stephen (1995) Postmodern Marketing. London : Routledge.
8.
Brown, Stephen (1996) `Trinitarianism, the Eternal Evangel and the Three Eras Schema', in S. Brown, J. Bell and D. Carson (eds) Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End, pp. 23—43. London: Routledge .
9.
Brown, Stephen (2003) Free Gift Inside!!Oxford: Capstone.
10.
Brown, Stephen, Kozinets, Robert V. and Sherry, John F., Jr. (2003) `Teaching Old Brands New Tricks: Retro Branding and the Art of Brand Revival', Journal of Marketing67(7): 19—33.
11.
Canto, Cristophe and Falin, Odile (1993) The History of the Future: Images of the 21st Century, trans. F. Cowper. Paris: Flammarion .
12.
Corn, Joseph J. and Horrigan, Brian (1996) Yesterday's Tomorrows: Past Visions of the American Future. Baltimore, MD: Johns Hopkins .
13.
Davis, Fred (1979) Yearning for Yesterday: A Sociology of Nostalgia . New York: Free Press.
14.
Day, George S. (2004) `Achieving Advantage with a New Dominant Logic ', Journal of Marketing68(1): 18—19.
15.
Day, George S. (2006) `Achieving Advantage with a Service-Dominant Logic ', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 85—90. Armonk: M.E. Sharpe.
16.
Deighton, John and Narayandas, Das (2004) `Stories and Theories', Journal of Marketing68(1): 19—20.
17.
Dixon, Donald F. (1990) `Marketing as Production: The Development of a Concept', Journal of the Academy of Marketing Science18(4): 337—43.
18.
Faulkner, Peregrine (2007) `The Closing of the Marketing Frontier', Journal of Strategic Marketing15(1): 65—75.
19.
Holbrook, Morris B. (2006) `ROSEPEKICECIVECI versus CCV: The Resource-Operant, Skills-Exchanging, Performance-Experiencing, Knowledge-Informed, Competence-Enacting, Co-producer-Involved, Value-Emerging, Customer-Interactive View of Marketing versus the Concept of Customer Value: “I Can Get It for You Wholesale ”', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 208—23. Armonk: M.E. Sharpe.
20.
Hunt, Shelby D. (2004) `On the Service-Centered Dominant Logic for Marketing ', Journal of Marketing68(1): 21—2.
21.
Keith, Robert J. (1960) `The Marketing Revolution', Journal of Marketing24(1): 35—8.
22.
Kohli, Ajay, K. (2006) `Dynamic Integration: Extending the Concept of Resource Integration', Marketing Theory6(3): 290—1.
23.
Laczniak, Gene R. (2006) `Some Societal and Ethical Dimensions of the Service-Dominant Logic Perspective of Marketing', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 279—85. Armonk: M.E. Sharpe.
24.
Levitt, Theodore (1966) `Imitative Innovation', Harvard Business Review44(September/ October): 63—70.
25.
Levitt, Theodore (1972) `Production-line Approach to Service', Harvard Business Review50(September/October): 41—52.
26.
Levy, Sidney J. (2006) `How New, How Dominant?', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 57—64. Armonk: M.E. Sharpe.
27.
Lusch, Robert F. and Vargo, Stephen L. (2006) `Foundational Aspects of the Service-Dominant Logic of Marketing', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 1—2. Armonk: M.E. Sharpe.
28.
Peñaloza, Lisa and Venkatesh, Alladi (2006) `Further Evolving the New Dominant Logic of Marketing: From Service and Value to Lean Consumption', Marketing Theory6(3): 299—316.
29.
Rust, Roland T. (2004) `If Everything Is Service, Why Is This Happening Now, and What Difference Does It Make?', Journal of Marketing68(1): 23—4.
30.
Schembri, Sharon (2006) `Rationalizing Service Logic, or Understanding Services as Experience?', Marketing Theory6(3): 381—92.
31.
Shugan Steven M. (2004) `Finance, Operations, and Marketing Conflicts in Service Firms', Journal of Marketing68 (1): 24—6.
32.
Vargo, Stephen L. and Lusch, Robert F. (2004) `Evolving to a New Dominant Logic for Marketing', Journal of Marketing68(1): 1—17.
33.
Vargo, Stephen L. and Lusch, Robert F. (2006) `Service-Dominant Logic: What It Is, What It Is Not, What It Might Be', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 43—56. Armonk: M.E. Sharpe.
34.
Vargo, Stephen L. and Morgan, Fred W. (2005) `Services in Society and Academic Thought: An Historical Analysis', Journal of Macromarketing25(1): 42—53.
35.
Venkatesh, Alladi, Peñaloza, Lisa and Fuat, Firat A. (2006) `The Market as a Sign System and the Logic of the Market', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 251—65. Armonk: M.E. Sharpe.
36.
Wilkie, William L. and Moore, Elizabeth S. (2003) `Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development', Journal of Public Policy and Marketing22(2): 116—46.
37.
Wilkie, William L. and Moore, Elizabeth S. (2006) `Examining Marketing Scholarship and the Service-Dominant Logic', in R.F. Lusch and S.L. Vargo (eds) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, pp. 266—78. Armonk: M.E. Sharpe.
38.
Williams, Raymond (1977) Marxism and Literature. Oxford : Oxford University Press.
39.
Zuboff, Shoshana and Maxmin, James (2003) The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism. London : Allen Lane.