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Articles (352)

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1-10 of 352 results for normative appeals

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Select article: When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?

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Research article

First published 2013-3

When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?

Katherine White, Bonnie Simpson

Journal of Marketing

Select article: Using Norm–Based Appeals to Increase Response Rates in Evaluation Research

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Research article

First published 2012-3

Using Norm–Based Appeals to Increase Response Rates in Evaluation Research

Shalini Misra, Daniel Stokols, Anne Heberger Marino

American Journal of Evaluation

Select article: More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

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Research article

First published 2019-3

More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

Alexander L. Metcalf, Justin W. Angle, Conor N. Phelan [...]

Social Marketing Quarterly

Select article: The Effectiveness of Consume-less Appeals in Social Marketing

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Research article

First published 2024-6

The Effectiveness of Consume-less Appeals in Social Marketing

Ingo Balderjahn, Stefan Hoffmann

Journal of Macromarketing

Select article: The Curious Case of the Migrating Seat: Understanding the Role of Senate Norms in Confirming Judges on the U.S. Courts of Appeals

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Research article

First published 2026-3

The Curious Case of the Migrating Seat: Understanding the Role of Senate Norms in Confirming Judges on the U.S. Courts of Appeals

Joshua Boston, Patrick Rickert, James F. Spriggs II [...]

Political Research Quarterly

Select article: Contesting Science by Appealing to Its Norms

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Research article

First published 2013-6

Contesting Science by Appealing to Its Norms

Rusi Jaspal, Brigitte Nerlich, Nelya Koteyko

Science Communication

Select article: Contributions to reducing online gender harassment: Social re-norming and appealing to empathy as tried-and-failed techniques

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Research article

First published 2023-2

Contributions to reducing online gender harassment: Social re-norming and appealing to empathy as tried-and-failed techniques

Lilith A. Whiley, Lukasz Walasek, Marie Juanchich

Feminism & Psychology

Select article: Impact of norm perceptions and guilt on audience response to anti-smoking norm PSAs: The case of Korean male smokers

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Research article

First published 2013-9

Impact of norm perceptions and guilt on audience response to anti-smoking norm PSAs: The case of Korean male smokers

Hyegyu Lee, Hye-Jin Paek

Health Education Journal

Select article: The Protection Motivation Model: A Normative Model of Fear Appeals

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Research article

First published 1991-7

The Protection Motivation Model: A Normative Model of Fear Appeals

John F. Tanner, James B. Hunt, David R. Eppright

Journal of Marketing

Select article: Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework

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Research article

First published 2023-12

Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework

Ubedullah Khoso, Eric Tafani, Asim Qazi

Journal of International Marketing

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