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1-10 of 716 results for new product trial

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Select article: Degrees of Product Newness and Early Trial

Retricted access

Research article

First published 1973-8

Degrees of Product Newness and Early Trial

James H. Donnelly, Michael J. Etzel

Journal of Marketing Research

Select article: New Biotechnology Product and Clinical Trial Approvals

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Research article

First published 2012-10

New Biotechnology Product and Clinical Trial Approvals

Biotechnology Law Report

Select article: "Add-on" Purchasing: Consumer Behavior in the Trial of New Products

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Research article

First published 1980-06

"Add-on" Purchasing: Consumer Behavior in the Trial of New Products

James W. Taylor, Paul S. Hugstad

Journal of the Academy of Marketing Science

Select article: Perceived Risk in New Product Trial by Elderly Consumers

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Note

First published 1972-2

Perceived Risk in New Product Trial by Elderly Consumers

Leon G. Schiffman

Journal of Marketing Research

Select article: Open Safety-In-Use Trial of a New High-Potency Antacid Product

Retricted access

Research article

First published 1983-7

Open Safety-In-Use Trial of a New High-Potency Antacid Product

Gerald J Pawlowski, A Krondl, A C Darke

Journal of International Medical Research

Select article: Effect of Underreporting by Consumer Panels on Level of Trial and Repeat Purchasing of New Products

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Research article

First published 1976-2

Effect of Underreporting by Consumer Panels on Level of Trial and Repeat Purchasing of New Products

G. P. Hyett, J. R. Mckenzie

Journal of Marketing Research

Select article: Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

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First published 1989-8

Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

Linda F. Jamieson, Frank M. Bass

Journal of Marketing Research

Select article: Recent Statistical Contributions to Medical Device Development

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Research article

First published 2014-1

Recent Statistical Contributions to Medical Device Development

Brian L. Wiens, Theodore C. Lystig, Scott M. Berry

Therapeutic Innovation & Regulatory Science

Select article: Considering the Evidence,No Wonder the Court Endorses Canada's Restrictions on Cigarette Advertising

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Research article

First published 2004-4

Considering the Evidence,No Wonder the Court Endorses Canada's Restrictions on Cigarette Advertising

Richard W. Pollay

Journal of Public Policy & Marketing

Select article: Bringing Advanced Therapies for Parkinson’s Disease to the Clinic: The Scientist’s Perspective

Open access

Review article

First published 2021

Bringing Advanced Therapies for Parkinson’s Disease to the Clinic: The Scientist’s Perspective

Mark Tomishima, Agnete Kirkeby

Journal of Parkinson’s Disease

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