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1-4 of 4 results for new product takeoff

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Research article

First published 2009-10

Modeling Global Spillover of New Product Takeoff

Yvonne Van Everdingen, Dennis Fok, Stefan Stremersch

Journal of Marketing Research

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Research article

First published 2011-7

Deepa Chandrasekaran, Gerard J. Tellis

Journal of Marketing

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Research article

First published 2007-7

Stefan Stremersch, Gerard J. Tellis, Philip Hans Franses [...]

Journal of Marketing

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Research article

First published 2022-4

Pedro D Bravo-Mosquera, John J Vaca-Rios, Anny I Diaz-Molina [...]

Proceedings of the Institution of Mechanical Engineers,Part G: Journal of Aerospace Engineering