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Research article

First published 2016-04

Product Modularity,Process Modularity,and New Product Introduction Performance: Does Complexity Matter?

Shawnee K. Vickery, Xenophon Koufteros, Cornelia Dröge [...]

Production and Operations Management

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Research article

First published 2000-10

New product introduction practices in the British manufacturing industry

M A Williams, A K Kochhar

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2014-7

Principles for aerospace Manufacturing Engineering in integrated New Product Introduction

Malachy Maginness, Essam Shehab, Chris Beadle [...]

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2018-1

Corporate Board Interlocks and New Product Introductions

Raji Srinivasan, Stefan Wuyts, Girish Mallapragada

Journal of Marketing

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Research article

First published 2007-11

Beyond theory: An examination of lean new product introduction practices in the UK

T S Baines, G M Williams, H Lightfoot [...]

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2018-9

Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry

Amalesh Sharma, Alok R. Saboo, V. Kumar

Journal of Marketing

Open access

Research article

First published 2026

Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency,Dispersion,and Asymmetry

Suyun Mah, Rebecca J. Slotegraaf, Girish Mallapragada

Journal of Marketing

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Research article

First published 2016-3

New Product Creativity: Understanding Contract Specificity in New Product Introductions

Tereza Dean, David A. Griffith, Roger J. Calantone

Journal of Marketing

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Research article

First published 2015-01

Production and Sales Planning in Capacitated New Product Introductions

Özlem Bilginer, Feryal Erhun

Production and Operations Management

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Research article

First published 1994-4

Patterns of New Product Introduction in Consumer Products Category

Abraham Koshy, Anna Angel

Vikalpa: The Journal for Decision Makers

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