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Research article

First published

A fuzzy decision making approach for analogy detection in new product forecasting

Prateek Pandey, Shishir Kumar, Sandeep Shrivastava

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2022-5

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

Nathalie Harz, Sebastian Hohenberg, Christian Homburg

Journal of Marketing

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Research article

First published 1999-7

The Use of Internet-Based Groupware in New Product Forecasting

Muammer Ozer

International Journal of Market Research

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Research article

First published 1969-11

Forecasting the Demand for New Convenience Products

William F. Massy

Journal of Marketing Research

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Research article

First published 1996-1

Premarket Forecasting of Really-New Products

Glen L. Urban, Bruce D. Weinberg, John R. Hauser

Journal of Marketing

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Research article

First published 1976-5

The Effects of Sampling Variation on Sales Forecasts for New Consumer Products

Robert Shoemaker, Richard Staelin

Journal of Marketing Research

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Research article

First published 1973-5

Dynamic Forecasts of New Product Demand Using a Depth of Repeat Model

Gerald J. Eskin

Journal of Marketing Research

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Research article

First published 1978-5

Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning

Robert Blattberg, John Golanty

Journal of Marketing Research

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Research article

First published 2023-02

New product life cycle curve modeling and forecasting with product attributes and promotion: A Bayesian functional approach

Dazhou Lei, Hao Hu, Dongyang Geng [...]

Production and Operations Management

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Research article

First published 2010-6

Forecasting Marketing-Mix Responsiveness for New Products

Y. Jackie Luan, K. Sudhir

Journal of Marketing Research

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