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1-10 of 299 results for new product diffusion

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Select article: Changes in Product Attributes and Costs as Drivers of New Product Diffusion and Substitution

Retricted access

Research article

First published 2005-09

Changes in Product Attributes and Costs as Drivers of New Product Diffusion and Substitution

Glen M. Schmidt, Cheryl T. Druehl

Production and Operations Management

Select article: Factors that Influence the Adoption and Diffusion of New Wine Products

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Research article

First published 1996-5

Factors that Influence the Adoption and Diffusion of New Wine Products

Tim H. Dodd

Journal of Hospitality & Tourism Research

Select article: Innovation Diffusion and New Product Growth Models in Marketing

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Research article

First published 1979-9

Innovation Diffusion and New Product Growth Models in Marketing

Vijay Mahajan, Eitan Muller

Journal of Marketing

Select article: New Product Diffusion Models in Marketing: A Review and Directions for Research

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Research article

First published 1990-1

New Product Diffusion Models in Marketing: A Review and Directions for Research

Vijay Mahajan, Eitan Muller, Frank M. Bass

Journal of Marketing

Select article: The Effect of New Product Radicality and Scope on the Extent and Speed of Innovation Diffusion

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Research article

First published 2003-10

The Effect of New Product Radicality and Scope on the Extent and Speed of Innovation Diffusion

Hun Lee, Ken G. Smith, Curtis M. Grimm

Journal of Management

Select article: The NLS-based Grey Bass Model for Simulating New Product Diffusion

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Research article

First published 2017

The NLS-based Grey Bass Model for Simulating New Product Diffusion

Yanyu Wang, Lingling Pei, Zhengxin Wang

International Journal of Market Research

Select article: Improvisation,Economy,and MTV Moves: Online News and Video Production Style

Open access

Research article

First published 2023-9

Improvisation,Economy,and MTV Moves: Online News and Video Production Style

Mary Angela Bock, Robert J. Richardson, Christopher T. Assaf [...]

Electronic News

Select article: Understanding New Products’ Market Performance Using Google Trends

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Research article

First published 2019-5

Understanding New Products’ Market Performance Using Google Trends

Pattarin Chumnumpan, Xiaohui Shi

Australasian Marketing Journal

Select article: Role of Product-Related Conversations in the Diffusion of a New Product

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Research article

First published 1967-8

Role of Product-Related Conversations in the Diffusion of a New Product

Johan Arndt

Journal of Marketing Research

Select article: Measuring Contagion in the Diffusion of Consumer Packaged Goods

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Research article

First published 2011-2

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Rex Yuxing Du, Wagner A. Kamakura

Journal of Marketing Research

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