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Articles (61)

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1-10 of 61 results for new media short videos

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Select article: Optimizing the user personalized recommendation system of new media short videos by using machine learning

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Research article

First published 2025-9

Optimizing the user personalized recommendation system of new media short videos by using machine learning

Danqing Zhu

Journal of Computational Methods in Sciences and Engineering

Select article: A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok

Open access

Research article

First published 2022-10

A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok

Dongmei Li, Ung T’chiang Chow, Cecilia Yin Mei Cheong

Sage Open

Select article: When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention

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Research article

First published 2024-11

When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention

Nan Su, Shuo Feng, Lei Wang [...]

International Journal of Market Research

Select article: User-generated news: Netizen journalism in China in the age of short video

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Research article

First published 2019-3

User-generated news: Netizen journalism in China in the age of short video

Global Media and China

Select article: Beyond the Fitness: A Big Data Analysis of Home Exercisers Demand

Open access

Research article

First published 2024-7

Beyond the Fitness: A Big Data Analysis of Home Exercisers Demand

Huilan Jin, Tingting Chen, Hanxiao Shi

Sage Open

Select article: Knowledge graph technology application in Chinese SSCI: An example of short videos research

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Research article

First published 2023-3

Knowledge graph technology application in Chinese SSCI: An example of short videos research

Wancheng Yang, Hailin Ning

Journal of Librarianship and Information Science

Select article: Unveiling the impact of short video narratives in China's national parks on user engagement behaviors

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Research article

First published 2025

Unveiling the impact of short video narratives in China's national parks on user engagement behaviors

Haitao Xiong, Xiaoxi Wu, Jinlian Shi

Journal of Vacation Marketing

Select article: Social media in climate change communication: State of the field,new developments and the emergence of generative AI

Open access

Article commentary

First published 2025-4

Social media in climate change communication: State of the field,new developments and the emergence of generative AI

Mike S Schäfer

Dialogues on Climate Change

Select article: Balancing impressiveness and favorability: A qualitative study on an emerging type of advertising in China

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Research article

First published 2019-12

Balancing impressiveness and favorability: A qualitative study on an emerging type of advertising in China

Liu Liu, Huan Chen

Global Media and China

Select article: Regulating the Desire Machine

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Research article

First published 2016-1

Regulating the Desire Machine

Matthew Thomas Payne, Peter Alilunas

Television & New Media

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