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Research article

First published 2026-1

What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles

Robin Leuppert, Sophie Bruns, Vanessa Rahe [...]

Journalism

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Research article

First published 2017-9

Building a Strong New Media Brand: The Case of TexAgs.com

Gregg Bennett

Sport Marketing Quarterly

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Other

First published 2010-3

Dimensions of News Media Brand Personality

Jooyoung Kim, Tae Hyun Baek, Hugh J. Martin

Journalism & Mass Communication Quarterly

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Other

First published 2009-3

Agenda Setting and Agenda Melding in an Age of Horizontal and Vertical Media: A New Theoretical Lens for Virtual Brand Communities

Matthew W. Ragas, Marilyn S. Roberts

Journalism & Mass Communication Quarterly

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Research article

First published 2019-3

News brand attribution in distributed environments: Do people know where they get their news?

Antonis Kalogeropoulos, Richard Fletcher, Rasmus Kleis Nielsen

New Media & Society

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Research article

First published 1994-5

Brand News: Rape & the Mass Media

Chris Atmore

Media International Australia

Open access

Research article

First published 2020-5

When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries

Samuel Stäbler, Marc Fischer

Journal of Marketing

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Research article

First published 2023

A qualitative investigation of entrepreneurial marketing dimensions and their effect on brand image on the Instagram platform

Elaheh Ghobadi Saki, Seyed Hamid Khodadad Hosseini, Fereshteh Mansourimoayyed [...]

The International Journal of Entrepreneurship and Innovation

Open access

Research article

First published 2024-5

Why mainstream news media still matter

David Deacon, David Smith, Dominic Wring

Media,Culture & Society

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Research article

First published 2014-7

China’s ‘Fake’ Apple Store: Branded Space,Intellectual Property and the Global Culture Industry

Fan Yang

Theory,Culture & Society

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