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Open access

Research article

First published 2026-1

Comparing Emotional Brand Attachment in Small-Group and Network-Based Brand Communities

Yi-Ying Linda Yu, Wen-Cheng Lin

Sage Open

Retricted access

Research article

First published 2011-3

Associative Networks: A New Approach to Market Segmentation

Caroline Brandt, Charles Pahud De Mortanges, Christian Bluemelhuber [...]

International Journal of Market Research

Retricted access

Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

Retricted access

Research article

First published 2004-04

Relational network brands: Towards a conceptual model of place brands

Graham Hankinson

Journal of Vacation Marketing

Retricted access

Research article

First published 2023-7

Leveraging Social Media to Build Online Social Capital and Employer Brand

Kumar Mukul, Urmila Jagadeeswari Itam

NHRD Network Journal

Retricted access

Research article

First published 2022-6

Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Xiufang (Leah) Li, Juan Feng

Global Media and China

Retricted access

Research article

First published 2006-05

What's All The Buzz about?

Walter J. Carl

Management Communication Quarterly

Retricted access

Research article

First published 2023-11-04

Application of corporate image integrating Zigbee technology in brand APP interface design using IoT technology

Xinxin Gu

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 2026

Bio at First Sight: Investigating the Role of Biography as an Element of an Athlete's Social Media Brand

Nataliya Bredikhina, Heather Kennedy

Sport Marketing Quarterly

Open access

Research article

First published 2014-1

Exploiting the Potential Value of Over-the-Counter Drugs through Brand Equity: An Analytic Network Process Approach

Elisa Battistoni, Andrea Fronzetti Colladon, Paolo Puglia

International Journal of Engineering Business Management

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