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Research article

First published 2020-5

Networked political brands: consumption,community and political expression in contemporary brand culture

Thomas J Billard, Rachel E Moran

Media,Culture & Society

Open access

Research article

First published 2025-7

The Formation Mechanism of Brand Addiction Under Social Network Influence

Yue Yin, Yuxiang Gao, Sheng Wei

Sage Open

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Research article

First published 2004-04

Relational network brands: Towards a conceptual model of place brands

Graham Hankinson

Journal of Vacation Marketing

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Research article

First published 2019-8

The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions

Christina A. Kuchmaner, Jennifer Wiggins, Pamela E. Grimm

Journal of Interactive Marketing

Open access

Research article

First published 2026-1

Comparing Emotional Brand Attachment in Small-Group and Network-Based Brand Communities

Yi-Ying Linda Yu, Wen-Cheng Lin

Sage Open

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Research article

First published 2018-7

An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry

Richa Joshi, Rajan Yadav

Business Perspectives and Research

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Research article

First published 2021-11

A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning

Utku Pamuksuz, Joseph T. Yun, Ashlee Humphreys

Journal of Interactive Marketing

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Research article

First published 2025

Recognition of Truck Brands Using Fused Deep Neural Networks Based on Transfer Learning

Xinyi Ma, Chihang Zhao, Bailing Zhang [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2006-11

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

Deborah Roedder John, Barbara Loken, Kyeongheui Kim [...]

Journal of Marketing Research

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Research article

First published 2015

A New Approach to Network Analysis for Brand Positioning

Hui-Ju Wang

International Journal of Market Research

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