Search results: Sage Journals

Open accessResearch articleFirst published January, 2018

Netnographic Slog

Ruth Wallace, Leesa Costello, Amanda Devine

International Journal of Qualitative Methods

Open accessResearch articleFirst published December, 2017

Netnography

Leesa Costello, Marie-Louise McDermott, Ruth Wallace

International Journal of Qualitative Methods

Restricted accessResearch articleFirst published March, 2025

Netnography and AI influencers

Akanksha Dutta, Anupam Sharma

Business Information Review

Open accessResearch articleFirst published July, 2023

A Mapping Review of Netnography in Nursing

Martin Salzmann-Erikson, Henrik Eriksson

Qualitative Health Research

Restricted accessResearch articleFirst published April, 2019

Exploring the market appeal of Indigenous tourism: A netnographic perspective

Afiya Holder, Lisa Ruhanen

Journal of Vacation Marketing

Restricted accessResearch articleFirst published November, 2023

Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand,India

Aanchal Sharma, Ruchi Kher Jaggi

Journal of Creative Communications

Open accessResearch articleFirst published March, 2023

The Value of Netnography for Research in HRD

Roberta Discetti, Valerie Anderson

Human Resource Development Review

Restricted accessResearch articleFirst published 2026

Digital Mourning After Femicide: A Netnographic Study of Social Responses in Turkey

Gülnaz Karatay

OMEGA - Journal of Death and Dying

Restricted accessResearch articleFirst published July, 2020

Netnography as a marketing research tool in the fashion industry in Southeast Europe

Natyra Xharavina, Alexandros Kapoulas, George Miaoulis

International Journal of Market Research

Restricted accessResearch articleFirst published November, 2020

Toward auto-netnography in consumer studies

Philip H Coombes, Scott Jones

International Journal of Market Research

Open accessResearch articleFirst published January, 2018

Netnographic Slog

Ruth Wallace, Leesa Costello, Amanda Devine

International Journal of Qualitative Methods

Open accessResearch articleFirst published December, 2017

Netnography

Leesa Costello, Marie-Louise McDermott, Ruth Wallace

International Journal of Qualitative Methods

Restricted accessResearch articleFirst published March, 2025

Netnography and AI influencers

Akanksha Dutta, Anupam Sharma

Business Information Review

Open accessResearch articleFirst published July, 2023

A Mapping Review of Netnography in Nursing

Martin Salzmann-Erikson, Henrik Eriksson

Qualitative Health Research

Restricted accessResearch articleFirst published April, 2019

Exploring the market appeal of Indigenous tourism: A netnographic perspective

Afiya Holder, Lisa Ruhanen

Journal of Vacation Marketing

Restricted accessResearch articleFirst published November, 2023

Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand,India

Aanchal Sharma, Ruchi Kher Jaggi

Journal of Creative Communications

Open accessResearch articleFirst published March, 2023

The Value of Netnography for Research in HRD

Roberta Discetti, Valerie Anderson

Human Resource Development Review

Restricted accessResearch articleFirst published 2026

Digital Mourning After Femicide: A Netnographic Study of Social Responses in Turkey

Gülnaz Karatay

OMEGA - Journal of Death and Dying

Restricted accessResearch articleFirst published July, 2020

Netnography as a marketing research tool in the fashion industry in Southeast Europe

Natyra Xharavina, Alexandros Kapoulas, George Miaoulis

International Journal of Market Research

Restricted accessResearch articleFirst published November, 2020

Toward auto-netnography in consumer studies

Philip H Coombes, Scott Jones

International Journal of Market Research