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Articles (107)

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1-10 of 107 results for negative word-of-mouth effect

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Select article: Effects of Medical Disputes on Internet Communications of Negative Emotions and Negative Online Word-of-Mouth

Retricted access

Research article

First published 2015-8

Effects of Medical Disputes on Internet Communications of Negative Emotions and Negative Online Word-of-Mouth

Yi-Chih Lee, Wei-Li Wu

Psychological Reports

Select article: Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms

Open access

Research article

First published 2026-5-20

Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms

Rahul Chawdhary, Anna Ivanova, Arslan Chaudhary

International Journal of Market Research

Select article: Proactive Complaint Management: Effects of Customer Voice Initiation on Perceived Justices,Satisfaction,and Negative Word-of-Mouth

Open access

Research article

First published 2021-7

Proactive Complaint Management: Effects of Customer Voice Initiation on Perceived Justices,Satisfaction,and Negative Word-of-Mouth

Phimai Nuansi, Piya Ngamcharoenmongkol

Sage Open

Select article: The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation

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Research article

First published 2010-8

The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation

Anindita Chakravarty, Yong Liu, Tridib Mazumdar

Journal of Interactive Marketing

Select article: The NPS and the ACSI: A Critique and An Alternative metric

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Research article

First published 2011-5

The NPS and the ACSI: A Critique and An Alternative metric

Robert East, Jenni Romaniuk, Wendy Lomax

International Journal of Market Research

Select article: An Experimental Investigation of Justice-Based Service Recovery on Customer Satisfaction,Loyalty,and Word-of-Mouth Intentions

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Research article

First published 2006-12

An Experimental Investigation of Justice-Based Service Recovery on Customer Satisfaction,Loyalty,and Word-of-Mouth Intentions

Terri Shapiro, Jennifer M. Nieman-Gonder, Nicole A. Andreoli [...]

Psychological Reports

Select article: Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

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Research article

First published 2019-11

Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

Torgeir Aleti, Jason I. Pallant, Annamaria Tuan [...]

Journal of Interactive Marketing

Select article: When Tourists are Angry or Fearful: (In)Effectiveness of Emotion Regulation in Changing Behavioral Intention

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Research article

First published 2024-4

When Tourists are Angry or Fearful: (In)Effectiveness of Emotion Regulation in Changing Behavioral Intention

Karen Pei-Sze Tan, Xiang (Robert) Li

Journal of Travel Research

Select article: Facial Features Can Induce Emotion: Evidence from Affective Priming Tasks

Open access

Abstract

First published 2011-5

Facial Features Can Induce Emotion: Evidence from Affective Priming Tasks

Chia-Chen Wu, Jingling Li

i-Perception

Select article: Talking about Durables

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Research article

First published 2016-11

Talking about Durables

Wendy Lomax, Robert East

Australasian Marketing Journal

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