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Articles (43)

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1-10 of 43 results for negative word-of mouth communication

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Select article: Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

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Research article

First published 2006-02

Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

Simone Cheng, Terry Lam, Cathy H. C. Hsu

Journal of Hospitality & Tourism Research

Select article: Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication

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Research article

First published 2014-8

Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication

Chung Hun Lee, David A. Cranage

Journal of Hospitality & Tourism Research

Select article: Effects of Medical Disputes on Internet Communications of Negative Emotions and Negative Online Word-of-Mouth

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Research article

First published 2015-8

Effects of Medical Disputes on Internet Communications of Negative Emotions and Negative Online Word-of-Mouth

Yi-Chih Lee, Wei-Li Wu

Psychological Reports

Select article: Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

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Research article

First published 2019-11

Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

Torgeir Aleti, Jason I. Pallant, Annamaria Tuan [...]

Journal of Interactive Marketing

Select article: How eWord of Mouth valences affect price perceptions

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Research article

First published 2019-1

How eWord of Mouth valences affect price perceptions

Wai Ki Liang, David Corkindale

International Journal of Market Research

Select article: Brand Buzz in the Echoverse

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Research article

First published 2016-5

Brand Buzz in the Echoverse

Kelly Hewett, William Rand, Roland T. Rust [...]

Journal of Marketing

Select article: I can Talk: Corporate Moral Responsibility,Word-of-Mouth,and Shared Values

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Research article

First published 2024-10

I can Talk: Corporate Moral Responsibility,Word-of-Mouth,and Shared Values

Gargi Bhaduri, Saheli Goswami

Clothing and Textiles Research Journal

Select article: Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products

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Research article

First published 2010-2

Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products

Murali Chandrashekaran, Rajdeep Grewal, Raj Mehta

Journal of Interactive Marketing

Select article: Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence

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Research article

First published 2016-10

Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence

David Dubois, Andrea Bonezzi, Matteo De Angelis

Journal of Marketing Research

Select article: eWOM: Extant Research Review and Future Research Avenues

Open access

Research article

First published 2016-9

eWOM: Extant Research Review and Future Research Avenues

Anubhav Mishra, S M Satish

Vikalpa: The Journal for Decision Makers

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