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Articles (190)

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1-10 of 190 results for negative word of mouth

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Select article: Postswitching Negative Word of Mouth

Retricted access

Research article

First published 2005-08

Postswitching Negative Word of Mouth

Florian v. Wangenheim

Journal of Service Research

Select article: Measuring the Impact of Positive and Negative Word of Mouth: A Reappraisal

Retricted access

Research article

First published 2016-2

Measuring the Impact of Positive and Negative Word of Mouth: A Reappraisal

Robert East, Mark D. Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

Select article: Religious Belief,Religious Priming,and Negative Word of Mouth

Retricted access

Research article

First published 2021-8

Religious Belief,Religious Priming,and Negative Word of Mouth

Riza Casidy, Adam Duhachek, Vishal Singh [...]

Journal of Marketing Research

Select article: Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

Retricted access

Research article

First published 2006-02

Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

Simone Cheng, Terry Lam, Cathy H. C. Hsu

Journal of Hospitality & Tourism Research

Select article: Cultivating Customers’ Resilience to the Negative Word of Mouth: An Empirical Analysis of the Telecommunication Industry in Tanzania

Retricted access

Research article

First published 2023

Cultivating Customers’ Resilience to the Negative Word of Mouth: An Empirical Analysis of the Telecommunication Industry in Tanzania

David Amani

FIIB Business Review

Select article: Negative Reviews,Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth

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Research article

First published 2020-7

Negative Reviews,Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth

Thomas Allard, Lea H. Dunn, Katherine White

Journal of Marketing

Select article: Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication

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Research article

First published 2014-8

Toward Understanding Consumer Processing of Negative Online Word-of-Mouth Communication

Chung Hun Lee, David A. Cranage

Journal of Hospitality & Tourism Research

Select article: Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms

Open access

Research article

First published 2026-5-20

Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms

Rahul Chawdhary, Anna Ivanova, Arslan Chaudhary

International Journal of Market Research

Select article: Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth

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Research article

First published 2013-8

Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth

Zoey Chen, Nicholas H. Lurie

Journal of Marketing Research

Select article: Effects of Medical Disputes on Internet Communications of Negative Emotions and Negative Online Word-of-Mouth

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Research article

First published 2015-8

Effects of Medical Disputes on Internet Communications of Negative Emotions and Negative Online Word-of-Mouth

Yi-Chih Lee, Wei-Li Wu

Psychological Reports

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