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Articles (11)

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1-10 of 11 results for native advertising recognition

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Select article: Brand disclosure and source partiality affect native advertising recognition and media credibility

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Research article

First published 2019-9

Brand disclosure and source partiality affect native advertising recognition and media credibility

You Li, Ye Wang

News Research Journal

Select article: Native Advertising in Online News: Trade-Offs Among Clicks,Brand Recognition,and Website Trustworthiness

Retricted access

Research article

First published 2020-2

Native Advertising in Online News: Trade-Offs Among Clicks,Brand Recognition,and Website Trustworthiness

Anocha Aribarg, Eric M. Schwartz

Journal of Marketing Research

Select article: The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

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Research article

First published 2020-12

The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

Michelle A Amazeen, Bartosz W Wojdynski

Journalism

Select article: To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

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Research article

First published 2024-11

To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

Anan Wan

Journal of Advertising Education

Select article: A Tale of Two Sources in Native Advertising

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Research article

First published 2016-11

A Tale of Two Sources in Native Advertising

Mu Wu, Yan Huang, Ruobing Li [...]

American Behavioral Scientist

Select article: The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

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Research article

First published 2018-8

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Colin Campbell, Nathaniel J. Evans

Journal of Interactive Marketing

Select article: Negative Consequences of Storytelling in Native Advertising

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Research article

First published 2020-11

Negative Consequences of Storytelling in Native Advertising

Jamie L. Grigsby, Hillary N. Mellema

Journal of Interactive Marketing

Select article: Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions

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Research article

First published 2021-12

Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions

Michelle A. Amazeen

Journalism & Mass Communication Quarterly

Select article: The Deceptiveness of Sponsored News Articles

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Research article

First published 2016-11

The Deceptiveness of Sponsored News Articles

Bartosz W. Wojdynski

American Behavioral Scientist

Select article: Sustaining Low-Native-Fit Sponsorship Through Analogical Articulation with Functional Attributes

Open access

Research article

First published 2025-4

Sustaining Low-Native-Fit Sponsorship Through Analogical Articulation with Functional Attributes

Wen-hao Winston Chou, Jeong-yeob Han, Yiran Su [...]

Sage Open

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