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Research article

First published 2020-5

Branding Cultural Products in International Markets: A Study of Hollywood Movies in China

Weihe Gao, Li Ji, Yong Liu [...]

Journal of Marketing

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Research article

First published 2016-9

Cultural and Economic Impacts on Global Cultural Products: Evidence from U.S. Movies

Sangkil Moon, Arul Mishra, Himanshu Mishra [...]

Journal of International Marketing

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Research article

First published 2011-5

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies

Ekaterina V. Karniouchina, Can Uslay, Grigori Erenburg

Journal of Marketing

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Research article

First published 2012-3

When do Third-Party Product Reviews Affect Firm Value and what can Firms Do? The Case of Media Critics and Professional Movie Reviews

Yubo Chen, Yong Liu, Jurui Zhang

Journal of Marketing

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Research article

First published 2022-07-08

Risk sensitive scheduling strategies of production studios on the US movie market: An agent-based simulation

Francesco Bertolotti, Sabin Roman

Intelligenza Artificiale

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Research article

First published 2017-2

Preliminary Evidence on Film Production and State Incentives

Charles W. Swenson

Economic Development Quarterly

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Research article

First published 2007-01

Transforming Creative Potential in Project Networks: How TV Movies Are Produced under Network-Based Control

Stephan Manning, Jörg Sydow

Critical Sociology

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Research article

First published 2007-11

Let Me Take You to The Movies

Olli Sotamaa

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2021-11

‘The Blackest Disney Movie of All Time!’: A Goofy Movie and the Production of ‘Film Blackness’

A. Joseph Dial

Animation

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Research article

First published 2009-3

Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure

Jean-Marc Lehu, Étienne Bressoud

Recherche et Applications en Marketing (English Edition)

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