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Research article

First published 2007-07

What motivates health professionals? Opportunities to gain greater insight from theory

Journal of Health Services Research & Policy

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Research article

First published 2005-03

How e-communities extend the concept of exchange in marketing: An application of the motivation,opportunity,ability (MOA) theory

Thomas W. Gruen, Talai Osmonbekov, Andrew J. Czaplewski

Marketing Theory

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Research article

First published 2025-10

The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory

Yuchen Jiao, Yuchen Wang

Journal of Vacation Marketing

Open access

Research article

First published 2023-6

Can Motivation,Opportunity and Ability Theory Informed Segments Be Validated in the Australian Defence Force?

Anna Kitunen, Sharyn Rundle-Thiele, Julia Carins [...]

Social Marketing Quarterly

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Book review

First published 1965-6

Book Review: Motivation,Capacity,and Opportunity: Studies in Casework Theory and Practice

Bernice Boehm

Families in Society: The Journal of Contemporary Social Services

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Research article

First published 2025

A Fuzzy DEMATEL Method to Evaluate Key Sustainable HRM Practices in Indian Information Technology Sector

Amita Yadav, Ashutosh Nigam

Global Business Review

Open access

Research article

First published 2022-11

Managing contributor performance in knowledge‐sharing communities: A dynamic perspective

Yue Jin, Yong Tan, Jinghua Huang

Production and Operations Management

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Research article

First published 2021-6

The Relationship Between Transformational Leadership and Organisational Learning Capability with the Mediating Role of Perceived Human Resource Effectiveness

Shiza Kazmi, Fizza Kanwal, Kashif Rathore [...]

South Asian Journal of Human Resources Management

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Research article

First published 2025-3

The Role of Employee Ambidexterity in the Relationship Between High-involvement HR Practices and Employee Performance in the Indian Service Sector

Suman, B. K. Punia

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2022-9

When Less is More: A Short-form Tool to Increase Segmentation Implementation

Julia Carins, Anna Kitunen, Sharyn Rundle-Thiele

Social Marketing Quarterly

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