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Retricted access

Research article

First published 2001-06

Marketing to Ethnic Minority Consumers: A Historical Journey (1932-1997)

Geng Cui

Journal of Macromarketing

Retricted access

Research article

First published 2012-3

Exogamous weddings and fashion in a rising consumer culture: Kabyle minority dynamics of structure and agency

Nacima Ourahmoune, Nil Özçağlar-Toulouse

Marketing Theory

Open access

Research article

First published 2025-10

Study on the Impact of AIGC Technology Integration Application on Consumer Behavioral Intentions of Chinese Ethnic Minority Cultures

Yang Liu, Yudie Chen, Zhongzheng Fang

Sage Open

Retricted access

Research article

First published 1973-7

Discrimination and Middle Class Minority Consumers

Waylon D. Griffin, Frederick D. Sturdivant

Journal of Marketing

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Research article

First published 1976-09

Mass Media and Adolescent Minority Consumers: An Experiment in Effectiveness

Michael G. Harvey, Thomas E. Barry

Journal of the Academy of Marketing Science

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Research article

First published 2025

Minority-Owned,Claimed Status,and Profile Attributes of Businesses on Google Maps: COVID-19 Pandemic Survival

Gi Woong Yun, Sung-Yeon Park

Social Science Computer Review

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Research article

First published 2007-1

Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States,Canada,and France

Jean-François Ouellet

Journal of Marketing

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Research article

First published 2009-12

Ethnicity in the Study of the Consumer: An Overview

Nil Özçağlar-Toulouse, Amina Béji-Bécheur, Marie-Hélène Fosse-Gomez [...]

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2024-5

Banking for the Other Half: The Factors That Explain Banking Desert Formation

W. Scott Langford, Harrison W. Thomas, Maryann P. Feldman

Economic Development Quarterly

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Research article

First published 2006-9

Minority Models in Advertisements in Magazines Popular with Minorities

Silvia Knobloch-Westerwick, Brendon Coates

Journalism & Mass Communication Quarterly

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