Akers, F.C., "Negro and White Automobile-Buying Behavior: New Evidence," Journal of Marketing Research (August, 1968).
2.
Allen, T.H., "Mass Media Use Patterns and Functions in a Negro Ghetto," Masters Thesis, University of West Virginia ( 1967).
3.
Allen, T.H., "Mass Media Use Patterns and Functions in a Ghetto Market," Journalism Quarterly (Autumn, 1968).
4.
Barban, A.M. and Grunbaum, W.F., "A Factor Analytic Study of Negro and White Responses to Advertising Stimuli," Journal of Applied Psychology (1965 ).
5.
Barry, Thomas E. and Harvey, Michael G. , "Marketing to Heterogeneous Black Consumers ," California Management Review, Vol. 17, No. 2 (Winter, 1974), pp. 50-57.
6.
Barry, Thomas E., M.G. Harvey and M.E. McGill, A Study to Determine Effective Marketing Mix Strategies for Minority Entrepreneurs. A report prepared for the Office of Minority Business Enterprise , Department of Commerce, Washington, D.C., Southern Methodist University (August, 1973).
7.
Block, Carl, "Communicating with the Urban Poor: An Exploratory Inquiry," Journalism Quarterly (Spring, 1970).
8.
Bogart, L., "Black is Often White," Media Scope (November, 1968).
9.
Carey, J.W., "Variations in Negro/White Television Preference," Journal of Broadcasting (1966).
10.
Gerson, W.M., "Mass Media Socialization Behavior: Negro-White Differences," Social Forces (1960).
11.
Greenberg, B. and Dervin, B., "Mass Communication Among the Urban Poor," Public Opinion Quarterly (Summer, 1970).
12.
Larson, C.M., "Racial Brand Usage and Media Exposure Differentials," in A New Measure of Responsibility for Marketing, Keith Cox and Ben Enis (eds.), American Marketing Association Conference Proceedings, (June, 1968).
13.
Lyle, Jack, "The Negro and the News Media" in The News in Megalopolis (San Francisco: Chandler Press, 1967).
14.
Mendelson, H., "Socio-Psychological Perspectives on the Mass Media and Public Anxiety ," Journalism Quarterly (Autumn, 1963).
15.
"New Research Explodes Black Market Myths," The Gallagher Report (May 29, 1973). Petrof, J. V., "Newspaper Advertising and the Negro Market," Journal of Retailing (Spring, 1970).
16.
Report of National Advisory Commission on Civil Disorder (New York: Bantam Books, 1968).
17.
Sargent, L.W. and Stempel, G.H., "Poverty, Alienation, and Mass Media Usage," Journalism Quarterly (Summer, 1968).
18.
Turner, M.A., "News-Reading Behavior and Social Adjustment," Journalism Quarterly (Spring, 1958).