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Retricted access

Research article

First published 2010-8

Mind-Set Metrics in Market Response Models: An Integrative Approach

Shuba Srinivasan, Marc Vanhuele, Koen Pauwels

Journal of Marketing Research

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Research article

First published 2012-12

Discovering how Advertising Grows Sales and Builds Brands

Norris I. Bruce, Kay Peters, Prasad A. Naik

Journal of Marketing Research

Open access

Research article

First published 2020-5

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Raoul V. Kübler, Anatoli Colicev, Koen H. Pauwels

Journal of Interactive Marketing

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Research article

First published 2008-04

Human Capital Metrics: An Approach To Teaching Using Data and Metrics To Design and Evaluate Management Practices

Joshua L. Schwarz, Thomas E. Murphy

Journal of Management Education

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Research article

First published 2020-2

Comparison of methods for control allocation in multiple arm studies using response adaptive randomization

Kert Viele, Kristine Broglio, Anna McGlothlin [...]

Clinical Trials

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Research article

First published 2020-7

Psychogeographic visualizations: or,what is it like to be a bat?

Ted Hiebert, Jin-Kyu Jung

cultural geographies

Free access

Case report

First published 2018-4

Using Pay-for-Success Financing for Supportive Housing Interventions: Promise & Challenges

Paula M. Lantz, Samantha Iovan

Behavioral Science & Policy

Retricted access

Research article

First published 2017-1-30

A study on performance metrics and clustering methods for analyzing behavior in UAV operations

Víctor Rodríguez-Fernández, Héctor D. Menéndez, David Camacho

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2011-7

To JM on Its 75th Anniversary

Ruth N. Bolton

Journal of Marketing

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Research article

First published 2023-6

Diagnosis,pelvic pain,and medication mediate cognitive empathic abilities among women with endometriosis or polycystic ovary syndrome

Natalie L Dinsdale, Donna R Chizen, Bernard J Crespi

Journal of Endometriosis and Pelvic Pain Disorders

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