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Articles (57)

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1-10 of 57 results for millennial consumers

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Select article: Double Consciousness of Black Millennial Consumers: Their Experiences in the Retail Space

Retricted access

Research article

First published 2024-4

Double Consciousness of Black Millennial Consumers: Their Experiences in the Retail Space

Kristian Hogans, Jewon Lyu

Clothing and Textiles Research Journal

Select article: Exploring Shopper Psychographic Characteristics From a Human Ecosystem Perspective: A Proposed Typology of Millennial Luxury Consumers

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Research article

First published 2025-4

Exploring Shopper Psychographic Characteristics From a Human Ecosystem Perspective: A Proposed Typology of Millennial Luxury Consumers

Kelcie Slaton, Jessica Hurst, Linda Niehm

Clothing and Textiles Research Journal

Select article: Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

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Research article

First published 2021-1

Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

Anjali Chopra, Vrushali Avhad, and Sonali Jaju

Business Perspectives and Research

Select article: Gender Differences in Millennial Consumers of Latin America Associated with Conspicuous Consumption of New Luxury Goods

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Research article

First published 2023-4

Gender Differences in Millennial Consumers of Latin America Associated with Conspicuous Consumption of New Luxury Goods

Gustavo Barrera Verdugo, Héctor R. Ponce

Global Business Review

Select article: New Models for Collaborative Consumption: The Role of Consumer Attitudes Among Millennials

Open access

Research article

First published 2022-10

New Models for Collaborative Consumption: The Role of Consumer Attitudes Among Millennials

Francisco J. García-Rodríguez, Desiderio Gutiérrez-Taño, Inés Ruiz-Rosa [...]

Sage Open

Select article: Examining the Influence of  Consumer-level Psychological  Factors on Green Purchase  Behaviour: Analyzing  Socio-demographic Aspects Among Indian Millennials

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Research article

First published 2024

Examining the Influence of  Consumer-level Psychological  Factors on Green Purchase  Behaviour: Analyzing  Socio-demographic Aspects Among Indian Millennials

Amanpreet Kaur Mishra, Rahela Farooqi

Global Business Review

Select article: Explaining the Factors Influencing Consumer Perception,Adoption Readiness,and Perceived Usefulness toward Digital Transactions: Online Retailing Experience of Millennials in India

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Research article

First published 2021-12

Explaining the Factors Influencing Consumer Perception,Adoption Readiness,and Perceived Usefulness toward Digital Transactions: Online Retailing Experience of Millennials in India

Sudhanshu Joshi, Manu Sharma, Priya Bisht [...]

Journal of Operations and Strategic Planning

Select article: The Clean Beauty Trend Among Millennial and Generation Z Consumers: Assessing the Safety,Ethicality,and Sustainability Attributes of Cosmetic Products

Open access

Research article

First published 2024-4

The Clean Beauty Trend Among Millennial and Generation Z Consumers: Assessing the Safety,Ethicality,and Sustainability Attributes of Cosmetic Products

Jiyong Shim, Jung Woo, Hyerin Yeo [...]

Sage Open

Select article: The Millennial Consumer in the Texts of Our Times: Evangelizing

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Review article

First published 2001-12

The Millennial Consumer in the Texts of Our Times: Evangelizing

Morris B. Holbrook

Journal of Macromarketing

Select article: The Millennial Consumer in the Texts of Our Times: Exhibitionism

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Review article

First published 2001-06

The Millennial Consumer in the Texts of Our Times: Exhibitionism

Morris B. Holbrook

Journal of Macromarketing

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