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Articles (40)

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1-10 of 40 results for military advertising

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Select article: Message Strategies in Military Recruitment Advertising

Retricted access

Research article

First published 2017-7

Message Strategies in Military Recruitment Advertising

Sejin Park, Zienab Shoieb, Ronald E. Taylor

Armed Forces & Society

Select article: Army recruitment video advertisements in the US and UK since 2002: Challenging ideals of hegemonic military masculinity?

Retricted access

Research article

First published 2021-3

Army recruitment video advertisements in the US and UK since 2002: Challenging ideals of hegemonic military masculinity?

Natalie Jester

Media,War & Conflict

Select article: Your Country Needs You? Advertising,Public Relations and the Promotion of Military Service in Peacetime Britain

Retricted access

Research article

First published 2020-6

Your Country Needs You? Advertising,Public Relations and the Promotion of Military Service in Peacetime Britain

Brendan Maartens

Media,War & Conflict

Select article: Recruiting Military Veterans into Alcohol Misuse Research: The Role of Social Media and Facebook Advertising

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Research article

First published 2023-01

Recruiting Military Veterans into Alcohol Misuse Research: The Role of Social Media and Facebook Advertising

Charlotte Williamson, Roberto J. Rona, Amos Simms [...]

Telemedicine and e-Health

Select article: The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising

Open access

Research article

First published 2023-3

The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising

Darren Kelsey, Natalia Yannopoulou, Andrea Whittle [...]

Marketing Theory

Select article: DeBeers’ “Fighting Diamonds”

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Research article

First published 2012-7

DeBeers’ “Fighting Diamonds”

Jessica L. Ghilani

Journal of Communication Inquiry

Select article: The Army's "Be All You Can Be" Campaign

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Research article

First published 1990-04

The Army's "Be All You Can Be" Campaign

Leonard Shyles, John E. Hocking

Armed Forces & Society

Select article: Potential Recruits Seek Information Online for Military Enlistment Decision Making: A Research Note

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Other

First published 2011-7

Potential Recruits Seek Information Online for Military Enlistment Decision Making: A Research Note

Douglas Yeung, Brian Gifford

Armed Forces & Society

Select article: Green Card Soldiers

Free access

Research article

First published 2024-2

Green Card Soldiers

Sofya Aptekar

Contexts

Select article: Resign in Protest? A Cure Worse Than Most Diseases

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Research article

First published 2017-1

Resign in Protest? A Cure Worse Than Most Diseases

Peter D. Feaver

Armed Forces & Society

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