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Open access

Research article

First published 2025-5

Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions

Thorsten Hennig-Thurau, Alina M. Herting, David Jütte

Journal of Interactive Marketing

Open access

Research article

First published 2025-4

Metaverse Perception Scale Development and Validation

Mustafa Aslan, Saadet Sağtaş, Kürşad Özkaynar

Sage Open

Retricted access

Research article

First published 2024-01

Who Is Invited to the Metaverse? Analyzing Media Coverage of an Emerging Virtual World

Sophie Maddocks, Jaclyn A. Siegel, Asia A. Eaton [...]

Cyberpsychology,Behavior,and Social Networking

Retricted access

Research article

First published 2025-2

Entrepreneurship orientation toward adoption of Metaverse: An MSME entrepreneur perspective

Rajeswari Sundararajan, Preetha Menon, Balaji Jayakrishnan [...]

The International Journal of Entrepreneurship and Innovation

Retricted access

Research article

First published 2026

The Role of Hedonic Quality Stimulation,Immersion,and Privacy Concerns in Metaverse Adoption: Evidence From Higher Education

Shahla Asadi, Mostafa K. Ardakani, Mohammad Iranmanesh [...]

Journal of Educational Computing Research

Retricted access

Research article

First published 2023-12

Gen Z’s Engagement with the Metaverse: Mediated Role of Symbolic Gratification and Desired Enhancement of Reality and Moderated Role of Gender

Vinish Kathuria

Metamorphosis: A Journal of Management Research

Open access

Research article

First published 2024-11

Open Innovation’s Potential in the Metaverse: Leveraging Digital Features to Build Trust with Partners

Lukas Falcke, Ann-Kristin Zobel

California Management Review

Retricted access

Research article

First published 2026-3

A usability evaluation of a metaverse library: A case study of the “Community Virtual Library”

Yumi Kim, Yeonhee Kim, Nuri Kwon [...]

Journal of Librarianship and Information Science

Retricted access

Research article

First published 2023-10

Cognitive Behavioral Immersion for Substance Use Disorders: A Feasibility and Pilot Study of a Peer-Based Coaching Program in the Metaverse

Noah Robinson, Anjali Mahapatra, Brianna Jean-Baptiste [...]

Games for Health Journal

Retricted access

Research article

First published 2023-01-05

A multi-criteria decision-making approach to analyse the viability of blockchain in software development projects

Faraz Masood, Arman Rasool Faridi

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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